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@s.ummerspretty — 24x breakout selling Prettier | Overshot

24.5×Talking HeadDirect Question hookConsumer Apps

Hook

yall wtf did i just discover 😭😭

@s.ummerspretty

6.7K followers · usually 25.4K views a post

Views

511.9K

Likes

14.9K

Comments

84

Shares

15.3K

SoundTikTok sound · original sound - Andrew

Promoted product

Glow Up Instantly — Designed to help you look and feel your best.

Why it worked

The video taps into the popular trend of makeup tutorials and product discovery, offering a novel way for users to find and replicate looks they admire.

Summary

The creator discovers an app called "Prettier" that can scan a makeup look and identify the products used. The app then displays the identified products and their shades, allowing users to recreate the look.

Structure

1Creator expresses surprise at a discovery.
2Creator shows a TikTok video of someone with a makeup look.
3Creator opens the "Prettier" app.
4The app scans the makeup look and identifies products.
5

Original caption

wtff 😭😭 app is called prettier!! #tips #makeup #skincare #beauty #viral

More from @s.ummerspretty

More breakout videos from this creator.

The app displays the identified products and their shades.

Product placement

Prettier (app ACTS - it scans a makeup look and identifies the products used, removing it would change what happens in the video)

On-screen text

yall wtf did i just discover 😭😭

its so cool wth 😭😭😭 app is called prettier!! #tips #makeup #skincare #beauty

3.5Mviews·@s.ummerspretty

i love it wtfff 🤭🤭 app is called prettier!! #tips #makeup #skincare #beauty #

3.5Mviews·@s.ummerspretty

im obsessed omgg 😭 app is called prettier btww! #tips #makeup #skincare #beaut

1.5Mviews·@s.ummerspretty

wtfff 😭😭 app is called prettier! #tips #makeup #skincare #beauty #GlowUp

1.2Mviews·@s.ummerspretty

its so cool wtfff 😭😭 app is called prettier btw!!! #tips #makeup #skincare #b

1.2Mviews·@s.ummerspretty

its sooo cool wtf 😭😭 app is called prettier btw!! #tips #makeup #skincare #bea

793.8Kviews·@s.ummerspretty

such a game changer fr 😫 app is called prettier!! #tips #makeup #skincare #bea

581.9Kviews·@s.ummerspretty

yalllll its crazy 😫 app is called prettier btw!! #tips #makeup #skincare #beaut

503.0Kviews·@s.ummerspretty

new tiktok update???? app is called prettier!! #tips #makeup #skincare #beauty

@s.ummerspretty

dont mind me eating 🥀 #tips #makeup #skincare #beauty #viral

424.6Kviews·@s.ummerspretty

its lowk so cool wth 🙏 app is called prettier!! #tips #makeup #skincare #beaut

@s.ummerspretty

i love it bruh 😭😭 app is called prettier!! #tips #makeup #skincare #beauty #v

@s.ummerspretty