This is one of my favorite comments to read and it's making me realize I don't think I ever did a full video on all the things that we changed about paint sheets once we launch them into Target.

@jadebeguelin

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SoundTikTok sound · original sound - jadebeguelin

Promoted product

4AM Clean Sheets

No sacrifices. Just skincare.

4 videos

Why it worked

The video effectively uses customer testimonials and highlights a strategic packaging change (smaller pack size for retail) that caters to impulse buys and trial, making the product more accessible to new customers.

Summary

The creator discusses changes made to the packaging of their "Clean Sheets" product before launching it at Target. They explain the decision to offer a smaller, five-pack size exclusively for Target to encourage trial and impulse purchases, contrasting it with their larger online offering.

Structure

1Introductory comment and realization about packaging changes
2Explaining the shift to a 5-pack for Target
3Reasoning behind the 5-pack for trial and impulse buys
4Highlighting the packaging design and messaging for clarity

Original caption

Replying to @emmalinnonline is there anything else you would change 🤔

More from @jadebeguelin

Product placement

4AM CLEAN SHEETS: ACTS - serum infused cleansing wipes that remove makeup, SPF, and daily buildup without stripping skin. They are sold in packs of 5 for Target and packs of 25 online. Removing it would change what happens in the video. Target: APPEARS - a retail store where the product is sold. Removing it would not change what happens in the video.

On-screen text

EVERYTHING WE CHANGED ABOUT OUR PACKAGING BEFORE LAUNCHING IN RETAIL

Transcript

This is one of my favorite comments to read and it's making me realize I don't think I ever did a full video on all the things that we changed about paint sheets once we launch them into Target. And trust me, none of the formula change which is why we get comments like these about how they are far superior to a makeup wand or any regular mascara water with a contat because these are truly a skincare white. They have to think about how we convey that on shelf. It's a bit obvious. The thing that is currently on shelf at Target is not our OG 25 pack of clean sheets. It's actually our five which we created exclusively for target because we know that this is a product that you kind of have to try in order to understand. Five pack lets have a lot more trial, really be a more impulse purchase. When we sell here on TikTok and online, we have so many ways to educate you on the product. retail, you have like 30 seconds of the person looking at the package. So we kind of made a crazy decision to not emphasize the name of the product like we have here. Obviously, the first thing you see is clean sheet. Try to make the most eyecatching thing on the box. A phrase that fully explains what clean sheets are, which is your entire skin care routine in a way. Actually, literally put a full photo of what the inner sacrete look like. Also make sure that we emphasize the biggest selling points and differentiators of clean sheets as clearly as humanly possible. So, it's fun to see people who maybe don't want to buy on TikTok or on our website at Target for the first time. I'm curious if you think there's anything we are missing in our new updated retail package.