@jo_jellycats — 9x breakout

Loading video…

Jellycat

@jo_jellycats

5.3K followers · usually 3.0K views a post

Views

26.3K

Likes

1.1K

Comments

111

404

View velocity

+4.8K views over 19.4d · ~249/day · 7 observations

Why it worked

The video taps into the strong collector community around Jellycat plush toys, specifically focusing on the anticipation and potential exclusivity of a new release, which generates discussion and engagement.

Summary

The video discusses an upcoming Jellycat plush toy, the Fizzleskip Orange Bunny, which is rumored to be a UK independent stockist exclusive releasing in September as part of the Christmas range. The creator acknowledges this news might not be well-received by everyone.

Structure

1Introduction of a new Jellycat exclusive
2Discussion of the Fizzleskip Orange Bunny
3Information about its release and exclusivity
4Creator's personal take on the news

Product placement

Jellycat: a brand of plush toys. The video shows several Jellycat plush toys on shelves in the background. The main subject of the video is a new Jellycat plush toy called the Fizzleskip Orange Bunny. The Fizzleskip Orange Bunny ACTS as the subject of the video, as it is being discussed and shown. Removing it would change the video's topic.

On-screen text

Jellycat Another UK independent exclusive?

Transcript

It looks like the UK is getting another independent exclusive. A stockist told me the other day that the Fizzleskip Orange Bunny that we've seen on the leaks is going to be an independent stockist exclusive in the UK. And it's coming in September. So this will be part of the Christmas range, but as far as I understand, not confirmed by Jellycat, but it will be available in independent stockists in the UK only. I know this is not gonna go down well with a lot of people, um, but I think that's where we're at. What do you think?