Jellycat New York diner leaks

@jo_jellycats

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SoundTikTok sound · original sound - jo_jellycats

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Promoted product

Jellycat New York Diner collection

Why it worked

The video taps into the strong collector community for Jellycat, specifically the "Amuseables" line, by discussing anticipated new releases and offering a personal, relatable take on the designs. The creator's enthusiasm and slight disappointment create engagement and encourage discussion among fellow fans.

Summary

The creator discusses leaked images of a new Jellycat "New York Diner" collection, expressing disappointment that many of the items (burger, hot dog, pizza slice) are similar to existing products. She shows examples of the leaked items and her own Jellycat collection, questioning if the "French fries" are actually breadsticks.

Structure

1Introduction of Jellycat New York Diner leaks
2Disappointment with similar designs
3Showcasing leaked burger, hot dog, and pizza slice
4Comparison with existing Jellycat items
5Questioning the identity of the "French fries" plush
6Overall sentiment of disappointment despite cuteness

Product placement

Jellycat (brand): Appears as a logo and is the subject of the video. Removing it would change the video's topic. Jellycat Amuseables (product line): Appears as plush toys and is the subject of the video. Removing them would change the video's topic. Jellycat New York Diner collection (product line): Appears as images and plush toys, and is the subject of the video. Removing it would change the video's topic.

Original caption

The Jellycat New York diner leaks and my thoughts #jellycat #jellycatdiner #newyork

More from @jo_jellycats

On-screen text

Jellycat New York diner leaks September, not December! WE KNOW WHAT WE'RE GETTING, AND I'M NOT HAPPY. OKAY? WE SAW A LEAK COME OUT AND I WASN'T SURE HOW ACCURATE BECAUSE I JUST COULDN'T BELIEVE HOW SAMEY THEY WERE ALREADY HAVE HAD AT THE NEW YORK DINER. SO HERE IN THIS LEAK, THEY'RE SHOWING THE BURGER. LOOK, FAMILIAR? A BURGER. ALSO SHOWED A HOT SHOWED A HOT DOG. WE ALREADY HAVE A HOT DOG. THEN THEY SHOWED THE PIZZA SLICE, AND WE ALREADY HAVE A PIZZA SLICE. NOW, THEY ALSO SHOWED WHAT A LOT OF PEOPLE THINK ARE FRENCH FRIES, ACTUALLY SURE THAT THEY'RE FRENCH FRIES. I THINK THEY MIGHT BE BREADSTICKS. UM, OBVIOUSLY WE HAVE OUR CHIPS OVER HERE, BUT I DON'T KNOW. THEY DON'T LOOK LIKE AMERICAN ME, ASSUME THOSE ARE SO I'LL LET THEM OFF. THIS CUTE. NOW, WRONG, THEY'RE ALL REALLY CUTE, AND I DEFINITELY WANT AND IF ANYONE OUT, APPOINTMENTS ARE NOW SO APPRECIATE IT. BUT I'M A LITTLE BIT BAFFLED. WE GOT REALLY SIMILAR STUFF TO WHAT WE'VE ALREADY GOT. IF THE JELLYCAT DESIGN TEAM TAKING SO MANY OPPORTUNITIES HAD WITH THE NEW YORK DINER. JUST LOADS. SO I'M JUST A BIT LIKE. I AM DISAPPOINTED. I OBVIOUSLY WILL BE GETTING THEM ALL REALLY CUTE AND REALLY WELL DESIGNED. BIT CONFUSED.

Transcript

GUYS, THE JELLYCAT DINER IN NEW YORK IS REOPENING AGAIN ON THE 4TH OF DECEMBER! SEPTEMBER, NOT DECEMBER! WE KNOW WHAT WE'RE GETTING, AND I'M NOT HAPPY. OKAY? YOU KNOW, I AM A MASSIVE AMUSEABLES COLLECTOR, SO THINGS LIKE THIS SHOULD REALLY, BUT I'M SO DISAPPOINTED BECAUSE WE ALREADY HAVE MOST OF THEM. WE SAW A LEAK COME OUT AND I WASN'T SURE HOW ACCURATE BECAUSE I JUST COULDN'T BELIEVE HOW SAMEY THEY WERE ALREADY HAVE HAD AT THE NEW YORK DINER. SO HERE IN THIS LEAK, THEY'RE SHOWING THE BURGER. LOOK, FAMILIAR? A BURGER. ALSO SHOWED A HOT SHOWED A HOT DOG. WE ALREADY HAVE A HOT DOG. THEN THEY SHOWED THE PIZZA SLICE, AND WE ALREADY HAVE A PIZZA SLICE. NOW, THEY ALSO SHOWED WHAT A LOT OF PEOPLE THINK ARE FRENCH FRIES, ACTUALLY SURE THAT THEY'RE FRENCH FRIES. I THINK THEY MIGHT BE BREADSTICKS. UM, OBVIOUSLY WE HAVE OUR CHIPS OVER HERE, BUT I DON'T KNOW. THEY DON'T LOOK LIKE AMERICAN ME, ASSUME THOSE ARE SO I'LL LET THEM OFF. THIS CUTE. NOW, WRONG, THEY'RE ALL REALLY CUTE, AND I DEFINITELY WANT AND IF ANYONE OUT, APPOINTMENTS ARE NOW SO APPRECIATE IT. BUT I'M A LITTLE BIT BAFFLED. WE GOT REALLY SIMILAR STUFF TO WHAT WE'VE ALREADY GOT. IF THE JELLYCAT DESIGN TEAM TAKING SO MANY OPPORTUNITIES HAD WITH THE NEW YORK DINER. JUST LOADS. SO I'M JUST A BIT LIKE. I AM DISAPPOINTED. I OBVIOUSLY WILL BE GETTING THEM ALL REALLY CUTE AND REALLY WELL DESIGNED. BIT CONFUSED.