Wait... a full hydration routine for UNDER $15?!

@sydlywydly

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Promoted product

e.l.f. SKIN Thirst Burst collection

Why it worked

The video leverages a strong hook about an affordable hydration routine under $15, appealing to budget-conscious consumers. It effectively demonstrates the use of each product and highlights the 'before and after' results, creating a compelling visual narrative for the e.l.f. SKIN collection.

Summary

This video showcases a three-step skincare routine from e.l.f. SKIN, featuring a toner, serum drops, and lip treatment, all under $15. The creator demonstrates how to use each product to achieve a bright, hydrated, and smooth complexion, even suggesting mixing the serum drops into foundation for an extra glow.

Structure

1Introduction to affordable hydration routine
2Step 1: Exfoliating and prepping with toner
3Step 2: Hydrating and brightening with serum drops
4Pro Tip: Mixing serum into foundation

Original caption

Wait a full hydration routine under $15? I’ve been loving the e.l.f. SKIN thirst burst collection! 3 great products for the ultimate glow and hydrated skin. @e.l.f. Cosmetics #elfPartner #elfSKIN

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Product placement

e.l.f. SKIN Thirst Burst Pore-Perfecting Toner: ACTS - used as a toner to exfoliate and quench skin, preparing it for further steps. Removing it would change the routine. e.l.f. SKIN Thirst Burst Drops: ACTS - used as a serum and mixed into foundation for a dewy, glowy finish. Removing it would change the routine. e.l.f. SKIN Thirst Burst PlumpTide Lip Treatment: ACTS - used to hydrate and plump lips. Removing it would change the routine.

Call to action

Would you try this routine?

On-screen text

Wait... a full hydration routine for UNDER $15?! before Dry x Dull x Dehydrated after Bright ☀️ Hydrated 💧 Smooth Step 1: 1% Hydrating Hibiscus Complex 2% BHA Step 2: 5% Niacinamide Hyaluronic Acid 1% Hydrating Hibiscus Complex Pro Tip Mix a few drops into your foundation for an extra-glowy finish. Step 3: 1% Peptide Complex Nourishing Butter Blend 12-hour moisture Every product is UNDER $15 💧 Would you try this routine?

Transcript

Wait a full hydration routine under $15? I’ve been loving the e.l.f. SKIN thirst burst collection! 3 great products for the ultimate glow and hydrated skin. @e.l.f. Cosmetics #elfPartner #elfSKIN Here's the before and here's the after. First, I'm going to start off using the elf SKIN Thirst Burst Pore-Perfecting Toner. It contains super-fine BHA and hydrating hibiscus complex to smooth and prep my skin. Next are the Thirst Burst Drops that contain 5% Niacinamide, Hyaluronic Acid for that juicy, dewy, glowy look. And if you want to take it a step further, I suggest mixing it into your foundation. Pro Tip: Mix a few drops into your foundation for an extra-glowy finish. Next, I'm going in with the Thirst Burst PlumpTide Lip Treatment with the peptide complex for soft and hydrated lips. This routine always leaves my skin looking plump, glowy, and refreshed. All without spending a fortune. Every product is UNDER $15. Would you try this routine?