#elfpartner

@izzyfitch

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SoundTikTok sound · original sound - izzyfitch

Promoted product

e.l.f. Power Grip Rosé Setting Spray

e.l.f.'s bi-phase setting spray with rose water, pink pearl & niacinamide brightens skin and sets makeup for a glistening finish. Shop now.

Why it worked

The video leverages the creator's established trust as a "drugstore beauty bestie" and highlights a new, desirable product from a popular, affordable brand. The soft-sell approach, focusing on the product's benefits and a natural-looking finish, appeals to viewers seeking effective yet accessible makeup solutions.

Summary

The creator showcases two e.l.f. Cosmetics products: the Power Grip Primer + 4% Niacinamide and the new Power Grip Rosé Setting Spray. She demonstrates how the primer helps her makeup last all day and explains that the setting spray provides a long-lasting, glowy finish without stickiness.

Structure

1Introduction and excitement for e.l.f. Cosmetics
2Demonstration and praise for Power Grip Primer
3Introduction of the new Power Grip Rosé Setting Spray
4

Original caption

I think @e.l.f. Cosmetics did it again 🤍 #elfpartner The NEW Power Grip Rosé Setting Spray is the perfect finishing step when I want my makeup to stay put while adding the prettiest soft glow. #elfcosmetics #glowymakeup #drugstoremakeup #affordablemakeup

More from @izzyfitch

Product placement

e.l.f. Cosmetics (brand): ACTS - the creator uses their Power Grip Primer and Power Grip Rosé Setting Spray, demonstrating their application and effect on makeup. Removing it would change the video's content and purpose. #elfpartner (hashtag): APPEARS - indicates a partnership, but does not act as a product itself. Removing it would not change the video's content.

On-screen text

#elfpartner I think e.l.f. just did it again... One of my favorite drugstore brands Power Grip Primer + 4% Niacinamide Power Grip Primer + 4% Niacinamide NEW Power Grip Rosé Setting Spray Shake to activate Long-lasting wear + glowy finish Fresh, radiant skin ✨

Transcript

I think e.l.f. just did it again... One of my favorite drugstore brands If you know me, you know that elf has been one of my all-time favorite drugstore brands for years, so I get really excited when they launch something new. I've already been using their Power Grip Primer + 4% Niacinamide to prep my makeup because it helps my makeup last literally all day. And now they came out with the NEW Power Grip Rosé Setting Spray. Shake to activate. You want to shake it before you spray to activate the biface formula and it leaves the prettiest soft glow without feeling sticky or greasy. My makeup still looks like my skin, just brighter, fresher, and more radiant.