We have just launched two highly requested new colours

@elaandearth

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Odyssey Toiletries Bagseen in 4 videos →

Why it worked

The video effectively leverages community requests and highlights popular product features, creating a sense of urgency and desirability for the new color options.

Summary

The video showcases two new colors, Cocoa and Shiraz, for the Odyssey Toiletries Bag. It highlights the bag's features, including a hanging hook, mesh pockets, a structured base, and side pockets, emphasizing its practicality and community popularity.

Structure

1Introduction of new colors
2Showcasing the 'Cocoa' color and its features
3Detailing the internal compartments and functionality
4Showcasing the 'Shiraz' color and its features
5Highlighting community demand and encouraging quick purchase

Product placement

Odyssey Toiletries Bag (ACTS - it is the product being shown and described, removing it would change the video), Cocoa (ACTS - it is a color name for the Odyssey Toiletries Bag, removing it would change the video), Shiraz (ACTS - it is a color name for the Odyssey Toiletries Bag, removing it would change the video), Ela & Earth (APPEARS - it is a logo on the bags, removing it would not change the video)

Original caption

Your most requested colours have just dropped in our Odyssey Toiletries Bag - Cocoa and Shiraz 🤎🍷 #newin

More from @elaandearth

Their other posts in the index, biggest breakout first.

Call to action

get in quick everyone because these will be popular

On-screen text

We have just launched two highly requested new colours in your favourite Odyssey Toiletries Bag. Everyone meets Cocoa and Shiraz. This is our Coco, it is paired with a beautiful hardware. Let's take a close look inside at all the features you guys know and love. First up we have a super handy hook that you can just hang off your bathroom. We've got two mesh pockets in the main very spacious compartment. We have a structured base and slip pockets throughout so you can keep your toiletries standing up right so there'll be no spillages throughout your bag. We also have a slip pocket on either side and multiple hidden pockets throughout the whole bag. Then we have our Shiraz Toiletries Bag, which is a community favourite. This one features a beautiful contrasting gold hardware with all the same features you guys know and love. Our community asked for these gorgeous new colours so get in quick everyone because these will be popular.

Transcript

We have just launched two highly requested new colours in your favourite Odyssey Toiletries Bag. Everyone meets Cocoa and Shiraz. This is our Coco, it is paired with a beautiful hardware. Let's take a close look inside at all the features you guys know and love. First up we have a super handy hook that you can just hang off your bathroom. We've got two mesh pockets in the main very spacious compartment. We have a structured base and slip pockets throughout so you can keep your toiletries standing up right so there'll be no spillages throughout your bag. We also have a slip pocket on either side and multiple hidden pockets throughout the whole bag. Then we have our Shiraz Toiletries Bag, which is a community favourite. This one features a beautiful contrasting gold hardware with all the same features you guys know and love. Our community asked for these gorgeous new colours so get in quick everyone because these will be popular.