We have our renovated weekender.

@nbcselected

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Selling · Ecom Product

Beis

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Why it worked

The video leverages the founder's personal authority and direct, relatable explanation of product improvements based on customer feedback, creating a sense of authenticity and value.

Summary

Shay Mitchell, founder of Beis, demonstrates the updated features of the brand's renovated Weekender bag. She highlights improvements like reduced weight, a removable frame, and new zipper security.

Structure

1Introduction of the renovated Weekender bag
2Comparison to the original version
3Demonstration of new features and improvements
4Explanation of the two available sizes
5Final pitch for the target audience

Product placement

The Beis Weekender bag is the central subject of the video, held and demonstrated by Shay Mitchell.

Call to action

Tap link in our bio to shop before it sells out.

On-screen text

First look: Your Beis favorites just got upgraded Beis just launched a refreshed collection of 12 of their OG products, including the bestselling Weekender Bag, roller suite, travel backpack, dopp kit and more. We got a first look at all of the products, and even sat down with founder Brand Officer Shay Mitchell to hear about all of the new updates. The collection officially launches today at 12p.m. EST. Tap link in our bio to shop before it sells out.

Original caption

We're big fans Beis luggage, and today the brand is dropping a revamped version of its entire OG collection. We got a sneak peek of all the new products, and it's safe to say we're already obsessed. Tap the link in bio to shop! #beis #newbeisweekender #updatedweekenderbag #shaymitchell #creatorsearchinsights

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Transcript

We have our renovated weekender. Okay, I'm super excited about this. I'm not going to lie though, I still love and will always love our OG Weekender. It's incredible. However, I think over the years and seeing how people travel and you know, listening to the feedback, we've made a couple of improvements with it. We've taken off a lot of the hardware, we've taken off the PU leather and we've just made it a little bit lighter. We've also taken out the frame so you truly can pack it to the brim. We've added this little anti delayed theft locking device for the zippers. So this is a new addition to the zippers that I'm a huge fan of. We've also allowed it now where you can have full access from top to bottom which is great. On the original OG Weekender you had a separate compartment and there was no way of like removing that. This is if you want to have that separate compartment, you can or you can roll it back and get into it from the top, which is cool. I know a lot of people say it's so heavy, but like I've said, if you fill a plastic bag with a lot of heavy items, that too is going to be, you know it's going to be heavy. So we have our two sizes. I would say the big size is my road trip. That's the one that you put on your rollers, trust me, when it's on wheels it is not hurting your shoulder. And then we have our mini weekender as well. That is great if you're not traveling with a roller and you want to be carrying that. So two sizes because I know, but I pack a lot of things and I want a big bag. So this is for those girls.