I've got one too.

@femfreshanz

13.2K followers · usually 6.8K views a post

Views

628.7K

Likes

926

Comments

21

Shares

39

SoundTikTok sound · original sound - femfreshanz

Promoted product

Femfresh

FemFresh.com - a great premium domain available for sale.

14 videos2 creators

Why it worked

The video succeeds by framing a personal care product as a relatable travel essential, using a 'what's in my bag' format that feels authentic rather than like a traditional advertisement.

Summary

The creator shares her travel essentials for maintaining feminine hygiene while on the go, specifically highlighting several Femfresh products. She demonstrates how she packs these items into her bag and emphasizes the importance of normalizing intimate care.

Structure

1Introduction to travel hygiene
2Demonstrating Femfresh pocket wipes
3Demonstrating Femfresh deodorant
4Showing additional Femfresh products from Chemist Warehouse

Original caption

Travel essentials I won’t be leaving out of my carry on ✈️ #ad #femfreshanz #ivegotonetoo

More from @femfreshanz

Product placement

(a) Femfresh Intimate Pocket Wipes: ACTS - creator shows them, explains their use, and puts them in her bag. (a) Femfresh Daily Deodorant: ACTS - creator shows it, explains its use, and puts it in her bag. (a) Femfresh Daily Powder: ACTS - creator shows it, explains its use, and puts it in her bag. (a) Femfresh Intimate Washes: ACTS - creator shows them, explains their use, and puts them in her bag. (b) Chemist Warehouse: APPEARS - logo on the shopping bag, removing it would not change the video.

On-screen text

Travel essentials I won’t be leaving out of my carry on ✈️

Transcript

I've got one too. And after traveling for two months, I've realized how important it is to look after your feminine hygiene, especially when you're on the go. I've just been unpacking my travel bag and one thing I will be putting into my everyday bag are these Femfresh intimate pocket wipes. When I'm traveling or out all day, there is nothing worse than not feeling fresh and clean. So I love having something on me that's super easy to use to feel fresh and comfortable again. These wipes are gentle, pH balanced and made especially for your external intimate area. I also always like to have a spray deodorant on me and that's why I love this Femfresh daily deodorant with silk and calendula extracts to keep me fresh and smelling amazing all day. I also did a little Chemist Warehouse restock and picked up some more daily powder as well as some intimate washes to keep at home or pack with me when I'm traveling. I am obsessed with all things health and self-care and I feel like intimate care should be just as normalized to talk about. These are definitely going to be in my travel essentials from now on.