A day in Melbou

@tatendaluna

2.2M followers · usually 14.2K views a post

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69.8K

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SoundTikTok sound · original sound - tatendaluna

Promoted product

YSL Beauty

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5 videos5 creators

Why it worked

The video effectively blends a personal "day in the life" narrative with a soft sell of YSL Beauty products, leveraging a popular creator and a visually appealing event to create aspirational content.

Summary

This video documents a day in Melbourne attending a YSL Beauty event, featuring a makeup masterclass with Sam Visser and showcasing various YSL products. The creator applies makeup, participates in a "Lovenude Roulette," and enjoys a dinner event, highlighting the brand's offerings.

Structure

1Travel to YSL Beauty event in Melbourne
2Makeup masterclass with Sam Visser
3Trying out YSL products and participating in Lovenude Roulette
4

Original caption

Lovenude Lessons from the best of the best @SAM VISSER ! With @YSL Beauty My glam lip combo: Espresso Dreams & Nude Lavailliere #MAKEUP #YSLLOVENUDE #AD

More from @tatendaluna

Product placement

YSL Beauty (ACTS - its products are used in a makeup masterclass and shown in a roulette game, its brand is visible on store signage and products, removing it would change the context of the video) YSL LOVENUDE (APPEARS - hashtag and branding for an event, removing it would not change what happens in the video) SAM VISSER (APPEARS - a makeup artist, his name is mentioned as part of the event, removing it would not change what happens in the video) Espresso Dreams (ACTS - a lipstick shade used in the video, removing it would change the specific product shown) Nude Lavailliere (ACTS - a lipstick shade used in the video, removing it would change the specific product shown) Chanel (APPEARS - a handbag is visible, removing it would not change what happens in the video)

On-screen text

A day in Melbourne with YSL Beauty LOVENUDE LOBBY #YSL LOVENUDE LOVE NUDE MASTERCLASS with Sam Visser pro tip: conceal the edges of your lip combo for a cleaner look NEW YSL CUSHION FOUNDATION coming soon... don't mind if I do! LOVENUDE ROULETTE YSL GLAM FOR DINNER

Transcript

A day in Melbourne with YSL Beauty LOVENUDE LOBBY #YSL LOVENUDE LOVE NUDE MASTERCLASS with Sam Visser pro tip: conceal the edges of your lip combo for a cleaner look NEW YSL CUSHION FOUNDATION coming soon... don't mind if I do! LOVENUDE ROULETTE YSL GLAM FOR DINNER