Van

@margaritaxof

13.5K followers · usually 5.8K views a post

Views

41.5K

Likes

5.0K

Comments

32

Shares

105

SoundTikTok sound · original sound - margaritaxof

Promoted product

YSL Beauty

Ignite your freedom with New LIBRE Santal Couture Limited Edition. A bold sandalwood scent by YSL Beauty. Experience the power of Nature Couture now.

2 videos2 creators

Why it worked

The video taps into the popular 'CleanTok' and 'makeup organization' trends, providing satisfying ASMR-style visuals of cleaning and organizing. The inclusion of luxury beauty brands appeals to aspirational consumerism, making it highly shareable within beauty communities.

Summary

The video shows a person organizing their makeup vanity, cleaning the mirror, and showcasing various beauty products from brands like YSL Beauty, Chanel, Dior, and Rhode. The creator is seen unboxing and arranging new makeup items, highlighting their collection.

Structure

1Cleaning the vanity mirror
2Organizing makeup drawers
3Showcasing new makeup purchases
4

Original caption

mini sunday reset & adding new makeup to my vanity ✨ 🤍@Diorbeauty @rhode skin @YSL Beauty @chanel.beauty @M.A.C Cosmetics Store @Saie @Armani beauty @Patrick Ta Beauty @Benefit Cosmetics #makeuporganization #makeupvanity #vanityorganization #CleanTok #asmrcleaning

More from @margaritaxof

Product placement

Dior: appears, removing it would not change what happens in the video. rhode skin: acts, the product is shown and handled, removing it would change what happens in the video. YSL Beauty: acts, the product is shown and handled, removing it would change what happens in the video. Chanel: acts, the product is shown and handled, removing it would change what happens in the video. MAC Cosmetics Store: appears, removing it would not change what happens in the video. Saie: acts, the product is shown and handled, removing it would change what happens in the video. Armani beauty: acts, the product is shown and handled, removing it would change what happens in the video. Patrick Ta Beauty: acts, the product is shown and handled, removing it would change what happens in the video. Benefit Cosmetics: acts, the product is shown and handled, removing it would change what happens in the video. Glass cleaner: acts, the product is used to clean the mirror, removing it would change what happens in the video. Neiman Marcus shopping bag: appears, removing it would not change what happens in the video.

On-screen text

Van Neiman CHANEL rhode CHANEL CHANEL CHANEL DIOR Giorgio Armani rhode rhode rhode YSL Beauty CHANEL MAC Cosmetics Store Saie Armani beauty Patrick Ta Beauty Benefit Cosmetics