wig refresh

@tatendaluna

2.2M followers · usually 14.2K views a post

Views

244.0K

Likes

2.3K

Comments

8

Shares

18

SoundTikTok sound · Slow Coffee Smile

Promoted product

Redken

4 videos3 creators

Why it worked

The video demonstrates a practical 'how-to' for refreshing a wig, a common concern for wig wearers. The use of a recognizable brand like Redken adds credibility and visual appeal, while the quick cuts and satisfying transformations make it engaging.

Summary

The creator refreshes a wig by washing and conditioning it with Redken products, then styles it to look refreshed and voluminous.

Structure

1Show wig
2Show Redken products
3Wash and condition wig
4Apply leave-in treatment
5Style wig
6

Original caption

Another day, another refresh, always with @Redken my go to for keeping my extensions as good as the day I got them! 🫶🏾🙂‍↕️#ad

More from @tatendaluna

Product placement

REDKEN (haircare brand): ACTS - used to wash and condition a wig, making it look refreshed. Removing it would change the video's purpose. REDKEN (haircare brand): ACTS - used as a leave-in treatment for the wig, making it look refreshed. Removing it would change the video's purpose.