Why it worked
The video leverages a popular TikTok trend ("Smash or Pass") and applies it to a niche audience (dermatologists and skincare enthusiasts). The "expert" opinions on common treatments add value and generate discussion, while the playful format makes complex topics accessible and engaging.
Summary
Four dermatologists play a "Smash or Pass" game, rating various skincare and hair growth treatments. They discuss Tretinoin, Fraxel, caffeine and estrogen under the eyes, silicone for scars, microneedling, oral and topical Minoxidil, and Biotin for hair growth, giving their opinions on each.