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@jilliangottlieb

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SoundTikTok sound · original sound - jilliangottlieb

Promoted product

K18 AirWash™

Non-aerosol dry shampoo features newly patented odorBIND™ smart-release biotechnology. Clinically eliminates odors, reduces oil + keeps working up to 3 days.

2 videos2 creators

Why it worked

The video uses a relatable and humorous scenario (post-gym hair odor) combined with a clear demonstration of a product that solves the problem, making it engaging and informative for viewers experiencing similar issues.

Summary

The creator humorously addresses the problem of post-gym hair odor, introducing K18 AirWash dry shampoo as the solution. The video demonstrates how to use the product and highlights its patented odor-binding technology and benefits for scalp health.

Structure

1Problem: smelly hair
2Introduction of K18 AirWash
3Demonstration of use
4Explanation of technology

Original caption

@K18 Hair AirWash™️ for hair that smells like 💩 #k18partner @sephora #k18results #haircare #dryshampoo #comedy

More from @jilliangottlieb

Product placement

K18 AirWash dry shampoo: ACTS - it is used to refresh hair, and its benefits are described. Removing it would change the video's purpose. Sephora: APPEARS - it is mentioned as a place to buy the product, but its interface is not operated and it does not generate a visible result. Removing it would not change what happens in the video.

On-screen text

Not you... YOU! young woman, excuse me but does your hair smell like sh**? UGH, my hair smells like sh**! Oh, my hair smells like sh**! then you need K18 AirWash™ dry shampoo here's what you're gonna do: just shake, section and spray! then style as usual AirWash™ has Patented odorBIND™ technology that recognizes, traps and eliminates odor causing molecules on contact giving you fresh hair and scalp for up to 3 days! the translucent microbeads sponge up oil without a starchy white cast and it's designed to balance sebum between washes biotech-derived Mediterranean Microalgae help balance scalp and control excess oil production over time so if your hair smells like sh** you need K18 AirWash™

Transcript

Not you... YOU! young woman, excuse me but does your hair smell like sh**? UGH, my hair smells like sh**! Oh, my hair smells like sh**! then you need K18 AirWash™ dry shampoo here's what you're gonna do: just shake, section and spray! then style as usual AirWash™ has Patented odorBIND™ technology that recognizes, traps and eliminates odor causing molecules on contact giving you fresh hair and scalp for up to 3 days! the translucent microbeads sponge up oil without a starchy white cast and it's designed to balance sebum between washes biotech-derived Mediterranean Microalgae help balance scalp and control excess oil production over time so if your hair smells like sh** you need K18 AirWash™