Smash or Pass in Trader Joe's with a Cosmetic Chemist!
@jilliangottlieb
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383.9K
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Promoted product
Trader Joe's skincare products
Why it worked
The video leverages the popular "smash or pass" format with a relatable "cosmetic chemist" persona, providing quick, digestible reviews of affordable skincare products from a well-known retailer. The use of clear "smash" or "pass" indicators and concise explanations for each product makes the content easily shareable and informative.
Summary
A cosmetic chemist reviews various Trader Joe's skincare products, rating them as "smash" or "pass" based on ingredients and effectiveness. She highlights a retinol serum, a watermelon mask, a hair serum, and a facial sunscreen as "smash" recommendations, while passing on a vitamin C serum and a microdermabrasion scrub.
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Transcript, structure and on-screen text
8 beats, a 315-word transcript and 74 lines of on-screen text — the parts you need to write your own version.