Smash or Pass in Trader Joe's with a Cosmetic Chemist!

@jilliangottlieb

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Promoted product

Trader Joe's skincare products

Why it worked

The video leverages the popular "smash or pass" format with a relatable "cosmetic chemist" persona, providing quick, digestible reviews of affordable skincare products from a well-known retailer. The use of clear "smash" or "pass" indicators and concise explanations for each product makes the content easily shareable and informative.

Summary

A cosmetic chemist reviews various Trader Joe's skincare products, rating them as "smash" or "pass" based on ingredients and effectiveness. She highlights a retinol serum, a watermelon mask, a hair serum, and a facial sunscreen as "smash" recommendations, while passing on a vitamin C serum and a microdermabrasion scrub.

Structure

1Intro: Smash or Pass with a Cosmetic Chemist
2Reviewing Trader Joe's Retinol Night Serum
3Reviewing Trader Joe's Vitamin C Serum
4Reviewing Trader Joe's Watermelon Glow Overnight Mask
5Reviewing Trader Joe's Hyaluronic Moisture Boost Serum
6Reviewing Trader Joe's Hair Serum
7

Original caption

smash or pass w a cosmetic chemist @alex | cosmetic chemist #cosmeticchemist #skincare #traderjoesskincare #viral #skincaretips

More from @jilliangottlieb

Product placement

Trader Joe's Retinol Night Serum: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Vitamin C Serum: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Watermelon Glow Overnight Face Mask: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Hyaluronic Moisture Boost Serum: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Shea Butter & Coconut Oil Hair Serum: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Microdermabrasion Facial Scrub: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video. Trader Joe's Daily Facial Sunscreen: ACTS - it is being reviewed for its effectiveness and ingredients. Removing it would change the video.

On-screen text

Smash or Pass in Trader Joe's with a Cosmetic Chemist! This is the .3% retinol for $9.99 SMASH ✓ I do see phospholipids on the label, which means SMASH ✓ In my mind, it could have a decent delivery system SMASH ✓ It's a pretty good deal SMASH ✓ All right, this one's kind of a smash / pass for me SMASH ✓ PASS X If your skin isn't too sensitive for ascorbic acid, not bad! SMASH ✓ This is the Watermelon Glow Overnight Mask SMASH ✓ It's only 5.99 SMASH ✓ It's super hydrating SMASH ✓ It's got some great ingredients in there SMASH ✓ A lot of people are calling this a dupe for SMASH ✓ the Glow Recipe Watermelon Glow AHA Mask SMASH ✓ There are no AHAs in this SMASH ✓ I'll smash this as an overnight hydration mask, but SMASH ✓ Pass if you're using it to replace the Watermelon Glow AHA PASS X No one needs a hyaluronic serum as a standalone PASS X product in their routine PASS X and especially one that only has PASS X Propanediol, hyaluronic acid PASS X And then your preservatives PASS X So this is an absolute smash SMASH ✓ especially for someone with coarse hair SMASH ✓ that this is very similar to SMASH ✓ Chi hair straightener heat protectant SMASH ✓ It's got a lot of cyclopentasiloxane and dimethicone SMASH ✓ Guys, go get this before the Europe ban comes over here SMASH ✓ and they remove cyclopentasiloxane from everything SMASH ✓ This is the microdermabrasion scrub PASS X It is only $5, but PASS X It's got pumice as the main exfoliant PASS X I would highly recommend using this only on your body PASS X That's gonna be a little too rough for the face PASS X 100% Smash SMASH ✓ This is very similar to the Supergoop Invisible one SMASH ✓ It's fully based on chemical filters SMASH ✓ They do have silica in there to help it not be greasy SMASH ✓

Transcript

Smash or Pass in Trader Joe's with a Cosmetic Chemist! Smash or Pass in Trader Joe's with a Cosmetic Chemist! Smash. This is the .3% retinol for $9.99. Smash. I do see phospholipids on the label, which means. Smash. In my mind, it could have a decent delivery system. Smash. It's a pretty good deal. Smash. All right, this one's kind of a smash / pass for me. Smash. Pass. If your skin isn't too sensitive for ascorbic acid, not bad! Smash. This is the Watermelon Glow Overnight Mask. Smash. It's only 5.99. Smash. It's super hydrating. Smash. It's got some great ingredients in there. Smash. A lot of people are calling this a dupe for. Smash. the Glow Recipe Watermelon Glow AHA Mask. Smash. There are no AHAs in this. Smash. I'll smash this as an overnight hydration mask, but. Smash. Pass if you're using it to replace the Watermelon Glow AHA. Pass. No one needs a hyaluronic serum as a standalone. Pass. product in their routine. Pass. and especially one that only has. Pass. Propanediol, hyaluronic acid. Pass. And then your preservatives. Pass. So this is an absolute smash. Smash. especially for someone with coarse hair. Smash. that this is very similar to. Smash. Chi hair straightener heat protectant. Smash. It's got a lot of cyclopentasiloxane and dimethicone. Smash. Guys, go get this before the Europe ban comes over here. Smash. and they remove cyclopentasiloxane from everything. Smash. This is the microdermabrasion scrub. Pass. It is only $5, but. Pass. It's got pumice as the main exfoliant. Pass. I would highly recommend using this only on your body. Pass. That's gonna be a little too rough for the face. Pass. 100% Smash. Smash. This is very similar to the Supergoop Invisible one. Smash. It's fully based on chemical filters. Smash. They do have silica in there to help it not be greasy. Smash.