What's the craziest thing you've done during a binge?

@crowrecovers

9.7K followers · usually 3.9K views a post

Views

22.6K

Likes

1.4K

Comments

100

Shares

8

SoundTikTok sound · original sound - crowrecovers

Promoted product

Unbingeunbinge.com

Unbinge is a mobile application designed to provide support and resources for individuals struggling with binge eating disorder.

7 videos

Why it worked

The video leverages a relatable and often taboo topic (binging) to encourage engagement. By sharing a personal, slightly shocking anecdote and then directing users to a specific platform for further discussion, it creates a sense of community and encourages app downloads/usage.

Summary

The creator asks viewers about the craziest things they've ever binged on, sharing their own example of eating an entire sleeve of Oreos with milk like cereal. They then mention they will make a similar post on their recovery app, Unbinge.

Structure

1Ask about craziest binge experiences
2Share personal binge example
3Mention recovery app 'Unbinge'
4

Original caption

I’m so curious??? #healing #fyp #binge #BED #addiction

More from @crowrecovers

Product placement

The creator mentions and shows the name of their recovery app, 'Unbinge', as a place for viewers to respond to the question.

Call to action

Respond to the post on the Unbinge app.

On-screen text

What's the craziest thing you've done during a binge? "Unbinge"

Transcript

Yo, I want to know the most unhinged things you've ever binged on. And I'm not talking about, oh, I just ate a slice of cake. I'm talking about, oh, I just dumped an entire sleeve of Oreos into a bowl of milk and ate it like cereal. I'm gonna make the same exact post on my recovery app Unbinge. So respond there too.