Why it worked
The video effectively uses the "Bad, Better, Best" format, which is highly engaging and easy to follow. By visually presenting clear choices for common skin concerns, it provides immediate value and encourages viewers to watch until the end to discover the recommended "Best" products.
Summary
The video presents a "Bad, Better, Best" comparison of skincare products for three different skin concerns: stretch marks, oily hair, and crepey skin. It visually showcases various products under each category, implying a recommendation for the "Best" options.
Structure
- 1Introduction of "Bad, Better, Best" concept
- 2Comparison of products for stretch marks
- 3Comparison of products for oily hair
- 4Comparison of products for crepey skin
- 5Concluding visual
Product placement
Palmer's Vitamin E Oil Spray (acts: used as a bad option for stretch marks, removing it would change the comparison)
Differin Gel Adapalene Gel 0.1% (acts: used as a better option for stretch marks, removing it would change the comparison)
Bio-Oil Skincare Oil (acts: used as a bad option for stretch marks, removing it would change the comparison)
La Roche-Posay Cicaplast Baume B5 (acts: used as a better option for stretch marks, removing it would change the comparison)
Argo Corn Starch (acts: used as a bad option for oily hair, removing it would change the comparison)
Garnier SkinActive Micellar Cleansing Water (acts: used as a better option for oily hair, removing it would change the comparison)
TSal Therapeutic Scalp & Body Wash (acts: used as a best option for oily hair, removing it would change the comparison)
Collagen Elastin Firming Cream (acts: used as a bad option for crepey skin, removing it would change the comparison)
Cetaphil Hydrating & Firming Cream (acts: used as a better option for crepey skin, removing it would change the comparison)
Gold Bond Retinol Overnight Body & Face Lotion (acts: used as a best option for crepey skin, removing it would change the comparison)