Why it worked
The video likely performed well due to its niche appeal, focusing on a specific trending makeup style ('igari makeup'). The clear demonstration of product application and the aesthetic presentation would appeal to makeup enthusiasts.
Summary
This video is a makeup tutorial demonstrating the 'igari makeup' style. The creator applies various products including foundation, concealer, eyebrow pencil, eyeshadow, mascara, contour, and lip/cheek tint to achieve the look.