Why is every influencer suddenly talking about money?

MAY INCOME $43,104.76 THE RISE OF CREATORS EXPOSING THEIR INCOME £40,000 $2,070,911.73 Why is every influencer suddenly talking about money? How I made $49K last month from social media How to make a $8k/month youtube channel with Claude 'how much I made in a month' content. that £46,750 tax bill as a content creator my honest money lessons so far How I spent my £18,247 monthly salary in April financial literacy for creators how to NOT lose $10,000+ dollars like me Justine's Camera Roll, £40,000 yourboybenz 708 Following 47.2K Followers 2.9M Likes Friends • 10 Message Linktr.ee/yourboybenz creator income so far, as a microcreator decided Transparency as a fast track to trust and authority. On TikTok last year. Not just from mega finance influencers. monaco is waiting for us bro. creators hid their wealth building journey out of fear of being relatable. hubs.life 124 Following 891.7K Followers 54M Likes Follow Message Dad | 31 | Dallas hubslife@trend-mgmt.com links.ee/hubslife Day in the life of guy with a 9-5 Look at the viral creator Take a paid 1 hour lunch break with me 11:00 In 2025, he built a huge following NORMAL MORNING FOR A 28 YEAR OLD WORKING A 9-5 JOB off the back of being a normal 9 to 5 guy, People want to see you succeed, they just don't want to see you more successful than them. 👏🏽👏🏽 Ryan Snoddt Creator It's the sad truth! 2025-4-6 Reply View 5 more when quitting the job because content became lucrative. yes, I made $768k as an influencer in 2024 and you can too!!! What's interesting is that most transparency creators aren't sharing numbers to sell get rich quick schemes or to show off. Transparency = Positioning Transparency is a public announcement to brands. Influencer X $50,000 Fewer, better offers *in theory* they make 50 k per brand deal, they get less low ball offers coming in. So the content becomes a live pricing filter. Part of a very clever social strategy. We all know people are forever nosy about money. and as the creator economy is maturing, this legitimises the craft. HOW MUCH $$$ I MADE IN APRIL Numbers make strong content hooks. They're instantly trackable through a series so people get invested. How my pet's TikTok page has made over $1,000,000 in 3 years Instead of influencers trying to be relatable forever, the market is moving towards transparency. Not all creators are the same: How the creator economy breaks down by business model Transparency not just in terms of cash and numbers, but transparency in your business model. In Coldest Creative's case, me being a practitioner and a commentator, have you noticed this shift? @coldestjoel Follow along for more creative insights from me Joel Marlinarson the weatherman of social media marketing.