Kim Kardashian's viral launch strategy deserves a raise, and I'm gonna break down why.

@coldestjoel

103.2K followers · usually 17.3K views a post

Views

209.6K

Likes

24.9K

Comments

42

Shares

355

SoundTikTok sound · original sound - coldestjoel

Promoted product

Update

Update is a next-generation, zero-sugar, caffeine-free energy drink powered by Paraxanthine, delivering focused energy and mental clarity without crashes or jitters.

3 videos3 creators

Why it worked

The video leverages a high-profile celebrity marketing case study to provide actionable business advice, tapping into the audience's interest in marketing strategy and pop culture.

Summary

The creator analyzes Kim Kardashian's marketing strategy for her new drink brand, Update, highlighting the effectiveness of self-aware and meta marketing. He explains how leaning into public perception and breaking the fourth wall creates a stronger brand connection.

Structure

1Introduction to Kim Kardashian's viral marketing strategy
2Explanation of the 'meta marketing' concept
3Analysis of how Kim broke the fourth wall
4

Original caption

Kim Kardashian’s viral UPDATE campaign is proof that self-awareness is IN. Meta marketing is IN. @Update #socialmediamarketing #brandstrategy #marketing

More from @coldestjoel

Product placement

The video features multiple clips of Kim Kardashian's promotional campaign for the drink brand 'Update', showing the product cans and the brand's marketing materials.

On-screen text

KIM KARDASHIAN'S VIRAL LAUNCH STRATEGY Kim Kardashian's marketing team deserves a raise, and I'm gonna break down why. She's just launched UPDATE. Yes, another celebrity drinks brand. But the campaign... clever. Instead of boring people to death with generic taste tests, she staged a fake press conference making fun of herself. It works because it's self aware. People feel smart for understanding the Easter eggs, and that is by design. The surgery one liner, "failing the bar exam". Right now we're in the era of meta marketing. Remember Vogue's "Devil Wears Prada" cover with Anna Wintour and Meryl Streep? That was Meta. Erling Haaland going viral reacting to memes about himself? Also meta. Kim broke the fourth wall, which celebrities are trained not to do. Zero caffeine. Zero sugar. Zero compromise. The self-aware celebrity is in. And every brand can learn from this. If there's a myth about your product, lean into the lore. Turn a public embarrassment into an inside joke, as people respect when a brand admits they're not perfect. As a strategist who works with global brands, great marketing might get you to buy it once. Will anyone be drinking this? What do you think?

Transcript

Kim Kardashian's viral launch strategy deserves a raise, and I'm gonna break down why. She's just launched Update. Yes, another celebrity drinks brand. But the campaign... clever. Instead of boring people to death with generic taste tests, she staged a fake press conference making fun of herself. It works because it's self aware. People feel smart for understanding the Easter eggs, and that is by design. The surgery one liner, failing the bar exam. Right now we're in the era of meta marketing. Remember Vogue's Devil Wears Prada cover with Anna Wintour and Meryl Streep? That was Meta. Erling Haaland going viral reacting to memes about himself? Also meta. Kim broke the fourth wall, which celebrities are trained not to do. The self-aware celebrity is in. And every brand can learn from this. If there's a myth about your product, lean into the lore. Turn a public embarrassment into an inside joke, as people respect when a brand admits they're not perfect. As a strategist who works with global brands, great marketing might get you to buy it once. Will anyone be drinking this? What do you think?