5 brands who are killing it on social,

5 brands who are killing it on social, not including rhode, Duolingo or any of the brands everyone talks about. The hair styling brand Monte is blowing up. Notice how not a single video is filmed in a bathroom? The art direction, the unhinged face paint, the odd locations all ladder up to this idea of standing out. They show the functionality of a hair texturizer in a non boring preachy way. No random stock images. They understand pattern interruption. Look at those comments. It's no surprise this is a creator-founded brand. Someone who understands content tech. The brand Nothing act more like a fashion house with their mini behind the scenes series. Content that looks deliberately scrappy. Meanwhile their Instagram stays polished. They understand how each platform feeds into an ecosystem. If TikTok is their scrapbook, then Instagram is their magazine cover. Nude Project is one of those brands building community at scale. Their launch content featuring the team doesn't feel forced. They understand the power of behind the scenes content. By the way, I did predict more fashion brands would be using the Getty Images watermarking their content. Brita is a water brand allergic to taking themselves too seriously. For something as generic as water, their audience are deeply engaged. What's most clever is this recurring shark character which makes their content feel like an inside joke. It's recognisable, it's a format that repeats itself. And Quickbooks, a literal accountancy platform, is a perfect example of why brands need separate accounts for separate niches. They've gone all in on creators with this long form series on YouTube reminiscent of Jubilee. As a strategist it's never a one size fits all, but is there a brand you love on social? Comment and follow along for more creative insight.