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9.3OtherHow-To hookLifestyle
Hook
Creating a cozy
@athome.withstephanie
21.2K followers · usually 2.6K views a post
Views
27.2K
Likes
701
Comments
25
Shares
47
Promoted product
candle warmer
Why it worked
The video taps into the popular 'cozy home' aesthetic and provides a visually appealing, step-by-step guide to creating a styled vignette, making it relatable and aspirational for viewers interested in home decor.
Summary
The video demonstrates how to style a cozy corner using a candle warmer, a cutting board, a framed picture, and decorative artichokes. It highlights the candle warmer as a safe and aesthetically pleasing way to enjoy fragrance.
Structure
- 1Setting up a wooden tray
- 2Adding a cutting board and picture frame
- 3Placing a candle warmer and candle
- 4Adding decorative artichokes
- 5Final arrangement of cozy decor
Product placement
Marycele Home (brand name, appears on screen as a co-creator credit, removing it would not change what happens in the video); candle warmer (product, its use is demonstrated to fill the room with fragrance without open flame, removing it would change what happens in the video); Amazon (marketplace, appears as a source for finds, removing it would not change what happens in the video)
Call to action
Follow for more cozy home styling
Original caption
The prettiest way to enjoy your favorite candles 🤍✨ I’ve been loving this candle warmer because it fills the room with fragrance without having an open flame, and it doubles as beautiful home decor. Co-created with @MaryceleHome #marycele #candlewarmer #homedecor #cozyhome #homeinspiration
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