guys

@m3gmai

464.6K followers · usually 216.5K views a post

Views

971.5K

Likes

106.0K

Comments

470

Shares

1.9K

SoundTikTok sound · coffee date maliabeats

View velocity

+81.2K views over 19.5d · ~4.2K/day · 6 observations

Promoted product

Butter squishy toys

Boston's Best Toy Store - Voted Friendliest Store in Jamaica Plain 2022 - Winner 2018 Best of Boston - Toys and Gifts for Newborns to Adults

Why it worked

The video taps into the popular trend of ASMR and sensory toys, specifically squishies and putty, which have a strong visual and tactile appeal. The relatable and slightly absurd theme of butter-themed toys likely contributed to its shareability.

Summary

The creator showcases various butter-themed squishy toys and two tins of "Crazy Aaron's Thinking Putty." She demonstrates the texture and slow-rising properties of the squishy toys, including a DIY paper version, and describes the scents of the different putty flavors.

Structure

1Introduction of butter-themed squishy toys
2Demonstration of large and small squishy toys
3Showcase of DIY paper squishy
4Introduction of Crazy Aaron's Thinking Putty

Original caption

where are my butter lovers at??

More from @m3gmai

Product placement

Butter (product): The video shows multiple squishy toys shaped like sticks of butter, and two tins of "Crazy Aaron's Thinking Putty" which are also butter-themed. The squishy toys are squeezed and manipulated to demonstrate their texture and slow-rising properties. The putty tins are opened and their contents are shown and described. The squishy toys are likely the primary product being shown, with the putty being a secondary or related product. The squishy toys are a type of stress-relief toy. The putty is a type of sensory toy. The squishy toys are shown to ACT (they are squeezed and manipulated, demonstrating their texture and rising properties). The putty tins are shown to ACT (they are opened, and their contents are described by smell and texture). The squishy toys are a brand called "Butter" (implied by the packaging). The putty is branded "Crazy Aaron's Thinking Putty".

On-screen text

guys fidget like yummy random butter thing it ginormous butter squishy rising like wish this have butter different font this slow one is original squishy butter paint tangle seeeped so rising love butter made videos paper fun sleeping next have different squishy large filled like the clumpy air like mic butter putty series been the butter what propelled my actually bud barely and love making butter putty so bunch putty smells berries buttercream one smells icing butter love

Transcript

guys fidget like yummy random butter thing it ginormous butter squishy rising like wish this have butter different font this slow one is original squishy butter paint tangle seeeped so rising love butter made videos paper fun sleeping next have different squishy large filled like the clumpy air like mic butter putty series been the butter what propelled my actually bud barely and love making butter putty so bunch putty smells berries buttercream one smells icing