The video taps into the popular trend of beauty "dupes" and identifying products used by influencers or reality TV stars, creating a sense of community and shared interest among viewers interested in makeup.
Summary
The creator is trying to identify the specific Maybelline lip liner shade used by a Love Island contestant named Kayda. They show the lip liner and its shade name, "let's bounce," and apply it to their lips.
Structure
1Creator expresses a need to know Kayda's lip liner
2Creator shows the lip liner and its shade name
3Creator applies the lip liner
Product placement
Maybelline: ACTS - it is the lip liner used by the creator to achieve a specific lip look. Removing it would change the video's outcome. Motorola: APPEARS - it is the brand of the phone the creator is holding. Removing it would not change what happens in the video.
Original caption
We all know the love island girlies use Maybelline 😚🤏 #kayda #loveislandusa #lipliner #lipcombo #loveislandusaseason8
More from @girlsknowthevibe
More breakout videos from this creator.
On-screen text
I NEED to know what's
Kayda's lip liner
shade: "let's bounce"
but seeing it is
a different thing, so...
Transcript
We all know the love island girlies use Maybelline 😚🤏