DOLLAR GENERAL

@.penny.items

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Promoted product

Dollar General

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

19 videos8 creators

Why it worked

The video leverages the popular 'penny list' concept at a well-known discount retailer, creating a sense of urgency and extreme value. The clear, itemized presentation of products with UPCs makes it easy for viewers to identify and find the deals.

Summary

This slideshow promotes Dollar General's 7/7 Penny List, highlighting various items like graduation supplies, Oreo cookie dough, Father's Day cards, Swiggles pajamas, and select sunglasses that will be available for a penny. The creator encourages viewers to participate in the penny shopping event.

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Transcript, structure and on-screen text

6 beats and 27 lines of on-screen text — the parts you need to write your own version.

Original caption

Graduation items, Oreo cookies that are cookie dough, flavor, Father’s Day, jumbo cards, pajamas for kids and select sunglasses will be a penny this Tuesday July 7th! More info on the sunglasses will come out as soon as I find out. Happy Penny shopping! #pennylist #pennyitems #dollargeneral #TikTokCreatorSearchInsightsIncentive #dgpennylist