3 BRANDS WHO SERVED LAB GROWN FOOD 🇨🇭

@tallow.app

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Tallowtallow.app

Check if any food is healthy before you buy it. 280,000+ products scored on ingredients, nutrition, seed oils, additives and packaging — plus a map of clean restaurants near you.

4 videos

Why it worked

The video leverages a high-interest, slightly controversial topic (lab-grown food) to build authority before seamlessly pivoting to a utility-based solution that solves the exact problem raised in the hook.

Summary

The creator lists three major food brands that have incorporated lab-grown dairy ingredients into their products. He then introduces his own app, Tallow, as a tool for consumers to scan products and identify the companies behind them to avoid processed ingredients.

Structure

1Introduction of the topic of lab-grown food in major brands.
2Detailed breakdown of Unilever, Starbucks, and Nestle's involvement.
3Identification of Perfect Day as the underlying supplier.

Original caption

Here are three brands out of served lab ground food to customers. It’s so crazy lab grown food is already coming now. #labgrownfood . #LabGrown #Food #milk

More from @tallow.app

Product placement

Unilever (a) acts: identified as the owner of Breyers and its lab-grown dairy products. Breyers (a) acts: its ice cream is shown and discussed as containing lab-grown protein. Starbucks (a) acts: identified as running a trial of lab-grown milk. Nestle (a) acts: identified as selling lab-grown milk in San Francisco. Cowabunga (a) acts: identified as a brand of lab-grown milk. Perfect Day (a) acts: identified as the supplier behind the lab-grown protein used by the three brands. Tallow (a) acts: the creator demonstrates its interface to scan products and identify owners/ingredients. Removing these would change the video as they are the core subjects of the report.

Call to action

Check the link in my bio to download the app.

On-screen text

3 BRANDS WHO SERVED LAB GROWN FOOD 🇨🇭 THREE OFFICIALLY LAB CUSTOMERS UNILEVER BREYERS RELEASED FREE USE PROTEIN GENETICALLY IT ANIMAL FREE FROZEN DAIRY DESERT 2 STARBUCKS GROWN ANIMAL FREE WAS LAB ENGINEERING WELL 3 NESTLE LAB STORES COWABUNGA LABELED UNQUOTE ANIMAL FREE DAIRY PROTEIN TANKS GENETICALLY ENGINEERED FUNGUS AGAIN IT PERFECT DAY ALL THREE COURSE VERY HARD TELL THAT MADE TALLOW CAN SEE OWN MAKE SURE GETTING TRICKED FAKE FOOD MY APP

Transcript

Here are the three big brands that have officially served lab-grown food to customers. Number one is Unilever. They own Breyers, which has officially released the cow-free ice cream. They use lab-grown whey protein made by genetically engineered fungus. It is legally not allowed to be called ice cream, so they call it animal-free frozen dairy dessert. Number two, Starbucks. They ran a trial of lab-grown milk in multiple stores and also named it animal-free. It was also made in a lab by genetically engineering fungus as well. Number three is Nestle. They sold lab-grown milk in stores in San Francisco. The milk, called Cowabunga, is labeled quote unquote animal-free dairy. The protein was brewed in tanks by genetically engineered fungus again. The supplier behind it, Perfect Day, did all three, but of course it's very hard to tell that. That's why I made Tallow, so you can scan your product, see who owns it, and make sure that you aren't getting tricked by fake food. Check the link in my bio to download the app.