DAY 37 of trying to shop more sustainably CHOCOLATE

@madegooduk

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Tony's Chocolonely

together we'll end exploitation in cocoa. Want to join us? With incredibly tasty chocolate we show the world chocolate can be made differently.

Why it worked

The video provides actionable advice for consumers wanting to shop more sustainably, directly comparing popular brands and explaining the nuances of ethical sourcing certifications in a clear and engaging way.

Summary

The video discusses the ethical sourcing of chocolate, comparing Cadbury, Lindt, Waitrose, and Tony's Chocolonely. It highlights how Cadbury's 'Cocoa Life' program is an in-house initiative, unlike the Fairtrade certification. The creator explains that Tony's Chocolonely is the best option due to its commitment to fair farmer income and transparent sourcing.

Structure

1Introduction to sustainable chocolate shopping
2Critique of Cadbury's 'Cocoa Life' program
3Comparison of Lindt and Waitrose chocolate sourcing
4

Original caption

The problem with chocolate isn't one brand, it's the aisle: Farmer pay. In Ivory Coast the farmgate price is about 1,200 CFA a kilo against the 1,758 Fairtrade says a farmer needs to live on, a 47% gap. Industry-wide, 80% of companies don't ensure a living income. Independent marks swapped for in-house ones. Cadbury dropped Fairtrade in 2016 for Cocoa Life, Mondelez's own programme. Fairtrade guarantees a minimum price; an in-house one doesn't. Refusing to be checked. Mondelez and Starbucks declined to take part in this year's Chocolate Scorecard and were named its two "Bad Eggs". Lindt took part and came mid-table. Less chocolate for your money. Cadbury Dairy Milk is 20% cocoa with palm, shea and two emulsifiers; Lindt lists vegetable fat second, above any cocoa. Dairy Milk went 200g to 180g in 2022 at the same price, while world cocoa fell from $10,000 to $3,400 a tonne. The swaps at Waitrose: 🥈 Waitrose Belgian Milk, £3.50/180g (£19.44/kg). All the cocoa comes through Tony's Open Chain, which pays a price meant to cover a living income, not just a minimum. Waitrose was the first UK retailer to join. Cheapest per 100g of the ones we've suggested. 🥇 Tony's Chocolonely Milk, £4/180g (£22.22/kg). Fairtrade, certified B Corp, 134 traceable beans, paper-and-foil wrapper, no plastic. Only two of the 49 got top marks, Tony's one, plus 1st for farmer income. 🏆 FATSO Home Run, £7.50/150g. 60% dark, so different. Women-led, South London, single-origin Colombian cocoa, recyclable carton, compostable wrap. Worth knowing, on nearly every bar including the good ones: "mass balance" means certified and uncertified cocoa get mixed before the factory. The farmer still gets the premium, but the beans in your bar might not be certified. The rule, two checks. One: a logo that promises the farmer a price, not a programme that promises to help. Two: the cocoa percentage and the fats under it. Both our picks: 32%, no palm. Prices from Waitrose shelf labels, Aug 2026; they vary by shop. Got a UK chocolate maker you back? Drop it below, and save this for your next shop. #sustainableswaps #ecoswaps #fairtrade #chocolate #madegood

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On-screen text

DAY 37 of trying to shop more sustainably CHOCOLATE Every year, Every year, chocolate companies get how they how they treat cocoa farmers, refused Welcome Welcome to day 37 Welcome to day 37 of making a simple a big sustainability impact, and today we're talking choc So, here's the shelf, is what most of us reach for Turn that over and cocoprogram.info Now, that sounds official, It's Cadbury's own program, run by its parent company, Mondelez, And in 2016, independent fair trade mark with The difference is fair trade sets a minimum price the farmer has to be paid, whereas in-house program doesn't have to set one Now, the bit that got us is that every coalition of charities publishes scorecard, grading 49 chocolate companies child labor, de-forestation, farmer income, the lot Mondelez, so Cadbury's, Toblerone, Milka, Green and Black's, refused to take part were named as a bad egg along company, Starbucks Lindt Lindt took the test and finished And here's why farmer income keeps coming up In Ivory Coast, what a cocoa farmer actually gets paid for a kilo of beans is about less than fair trade reckons they need to live on Meanwhile, world cocoa has fallen from over 10,000 a ton to just three and a half Your bar didn't get cheaper chances are And look what's actually inside 20% cocoa, then vegetable fats, palm shea, alongside cocoa butter, plus a couple of emulsifiers Lindt does the same trick, only for them the vegetable fat is second on the list ahead of any cocoa So, you're paying chocolate money for cheaper fat Green & Blacks It has both organic and fair trade marks on pack, and that's genuine, but it's Mondelez too So, enjoy it, but just know who owns So, what There's two here and then one In second place, the plain Waitrose And this one actually surprised us It's 32% cocoa, That's Tony's Chocolonely's own sourcing system, opened up for other companies to use And it pays a price that's meant to cover what a farmer actually needs to live on And Waitrose was the first UK retailer Also, it's the cheapest per 100 But in first place, of course, Same 32%, no palm, fair trade and a certified So, the whole business gets independently checked not just the cocoa They can trace the beans back Only two of the 49 got top marks, and Tony's And it came first for farmer income Plus the wrapper's paper and foil so Finally, if you want to go one Fatso 60%, so a dark bar and a different thing, It's South London based, women-led, single origin Colombian cocoa, recyclable carton, and a compostable wrap It's the most expensive by a stretch, so maybe consider it a treat bar So, here's the rule for the chocolate aisle First, the logo You want one that promises a price Not a program Fair trade sets a floor, open chain goes further Second, the cocoa percentage and the fats in under it. The purple bar has 20% and palm The ones we've recommended are 32% So, if there's a UK chocolate love, drop And as always, the prices of everything we've mentioned along with our cheat sheet down in the caption So, save this for your next shop We reckon it'll come in handy

Transcript

Every year, Every year, chocolate companies get how they how they treat cocoa farmers, refused Welcome Welcome to day 37 Welcome to day 37 of making a simple a big sustainability impact, and today we're talking choc So, here's the shelf, is what most of us reach for Turn that over and cocoprogram.info Now, that sounds official, It's Cadbury's own program, run by its parent company, Mondelez, And in 2016, independent fair trade mark with The difference is fair trade sets a minimum price the farmer has to be paid, whereas in-house program doesn't have to set one Now, the bit that got us is that every coalition of charities publishes scorecard, grading 49 chocolate companies child labor, de-forestation, farmer income, the lot Mondelez, so Cadbury's, Toblerone, Milka, Green and Black's, refused to take part were named as a bad egg along company, Starbucks Lindt Lindt took the test and finished And here's why farmer income keeps coming up In Ivory Coast, what a cocoa farmer actually gets paid for a kilo of beans is about less than fair trade reckons they need to live on Meanwhile, world cocoa has fallen from over 10,000 a ton to just three and a half Your bar didn't get cheaper chances are And look what's actually inside 20% cocoa, then vegetable fats, palm shea, alongside cocoa butter, plus a couple of emulsifiers Lindt does the same trick, only for them the vegetable fat is second on the list ahead of any cocoa So, you're paying chocolate money for cheaper fat Green & Blacks It has both organic and fair trade marks on pack, and that's genuine, but it's Mondelez too So, enjoy it, but just know who owns So, what There's two here and then one In second place, the plain Waitrose And this one actually surprised us It's 32% cocoa, That's Tony's Chocolonely's own sourcing system, opened up for other companies to use And it pays a price that's meant to cover what a farmer actually needs to live on And Waitrose was the first UK retailer Also, it's the cheapest per 100 But in first place, of course, Same 32%, no palm, fair trade and a certified So, the whole business gets independently checked not just the cocoa They can trace the beans back Only two of the 49 got top marks, and Tony's And it came first for farmer income Plus the wrapper's paper and foil so Finally, if you want to go one Fatso 60%, so a dark bar and a different thing, It's South London based, women-led, single origin Colombian cocoa, recyclable carton, and a compostable wrap It's the most expensive by a stretch, so maybe consider it a treat bar So, here's the rule for the chocolate aisle First, the logo You want one that promises a price Not a program Fair trade sets a floor, open chain goes further Second, the cocoa percentage and the fats in under it. The purple bar has 20% and palm The ones we've recommended are 32% and no palm So, if there's a UK chocolate love, drop And as always, the prices of everything we've mentioned along with our cheat sheet down in the caption So, save this for your next shop We reckon it'll come in handy