small creators don't get good PR

@statusphere

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SoundTikTok sound · Vogue

Promoted product

Statuspherehttps://linktr.ee/statusphere ↗

Why it worked

The video challenges a common misconception among small creators about not receiving PR, directly addressing a pain point and offering a solution through the featured platform. The visual appeal of the unboxing combined with the aspirational aspect of receiving PR boxes likely resonated with the target audience.

Summary

The video showcases a PR box filled with various beauty products, implying that small creators do receive such opportunities. The creator's account and the box itself are branded with 'Statusphere', a platform that connects creators with brands for paid collaborations and PR.

Structure

1Unboxing a PR package
2Showing various beauty products inside
3Closing the box
4Displaying the Statusphere logo and name

Product placement

Statusphere: (a) it ACTS — it is the box the products are delivered in, and the creator's account is named Statusphere, suggesting it is the platform facilitating this PR box delivery. Removing it would change what happens in the video as the context of the PR box would be lost. (b) it merely APPEARS — the creator's account name and handle are Statusphere.

Call to action

apply to be considered if you haven’t already bestiessss👀

Original caption

“small creators don’t get paid collabs and PR boxes” WE DISAGREE🤭🩵 ICYMI…Statusphere works with primarily micro creators to match them with paid brand collabs and PR products!! apply to be considered if you haven’t already bestiessss👀 #howtogetpr #prbox #howtoworkwithbrands #workwithbrands #creatorplatform