I do this every summer

@lizzy.jeffie

22.0K followers · usually 5.4K views a post

Views

273.4K

Likes

3.7K

Comments

110

Shares

1.6K

SoundTikTok sound · original sound - lizzy.jeffie

Promoted product

Sure-Jell Premium Fruit Pectin

Why it worked

The video provides a simple, step-by-step guide to making a desirable homemade product (strawberry jam) with clear on-screen text and readily available ingredients, making it easy for viewers to follow along and replicate.

Summary

This video demonstrates how to make strawberry freezer jam. It involves crushing strawberries, mixing them with sugar and pectin, boiling the pectin mixture, combining all ingredients, and then jarring the jam for freezing.

Structure

1Crush strawberries
2Mix strawberries with sugar
3Boil pectin and water
4Combine ingredients and mix
5Jar the jam
6

Original caption

Easy homemade strawberry freezer jam 🍓 One batch makes plenty to share, or freeze in a freezer-safe jar so you can enjoy the taste of summer all year long ❤️#strawberryjam #homemade #strawberries #preserves

More from @lizzy.jeffie

Product placement

Sure-Jell Premium Fruit Pectin (Acts: used to make jam, its function is to help thicken and set the jam. Removing it would change what happens in the video). Ben & Jerry's Chocolate Chip Cookie Dough Ice Cream (Appears: a tub of ice cream is visible in the freezer. Removing it would not change what happens in the video).

On-screen text

I do this every summer 2 cups crushed strawberries 4 cups sugar 3/4 cup water 1 pack pectin

Transcript

Start by crushing up a big ol bowl of fresh strawberries. Separate it out into two cup portions and then add 4 cups of sugar to that. I know it's a lot, but this is jam and that's just how it works. Add 3/4 cups of water to one and 1 pack of pectin. Then bring that to a boil. Pour the gel mixture into your strawberries, then mix. Let this sit for 24 hours, or freeze in a freezer-safe jar so you can enjoy fresh strawberry jam all year long.