This is an example of top of the funnel content.

@learnwithkubi

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Learn from a Creator Marketing Specialist how to create marketable content that naturally attracts brand deals.

4 videos

Why it worked

The video provides high-value, actionable educational content that establishes the creator's authority, making the transition to a soft sell for her own services feel natural and relevant.

Summary

The creator explains the three stages of the marketing funnel (TOFU, MOFU, BOFU) using visual examples of different content types. She then prompts viewers to audit their own content strategy to better align with the brands they want to work with.

Structure

1Define top of funnel content with visual example
2Define middle of funnel content with visual example
3Define bottom of funnel content with visual example
4

Original caption

When your content reflects different stages of the marketing funnel, you reduce uncertainty for brands because you’re showing that you understand how content drives business outcomes. Ultimately, every piece of content influences how “risky” or “reliable” you appear as an investment. Demonstrating that you understand the funnel is one way to lower that perceived risk and position yourself as a more strategic partner. #microinfluencer #influencermarketing #contentcreatortips #creatoreducation #ugccontentcreator

More from @learnwithkubi

Product placement

The creator promotes her own educational content/services via her bio link.

Call to action

If you were to look at your page, what kind of content do you think you're creating the most of? And does the content that you're creating actually align with the brands that you want to attract for brand deals?

On-screen text

TOFU Objective: brand awareness MOFU Objective: brand consideration/engagement BOFU Objective: brand conversions (sales)

Transcript

This is an example of top of the funnel content. This is an example of middle of the funnel content. And this is an example of bottom of the funnel content. If you were to look at your page, what kind of content do you think you're creating the most of? And does the content that you're creating actually align with the brands that you want to attract for brand deals?