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42.9Talking HeadOther hook
Hook
This is an example of top of the funnel content.
@learnwithkubi
8.5K followers · usually 411 views a post
Views
17.5K
Likes
492
Comments
10
Shares
10
Why it worked
The video provides high-value, actionable educational content that establishes the creator's authority, making the transition to a soft sell for her own services feel natural and relevant.
Summary
The creator explains the three stages of the marketing funnel (TOFU, MOFU, BOFU) using visual examples of different content types. She then prompts viewers to audit their own content strategy to better align with the brands they want to work with.
Structure
- 1Define top of funnel content with visual example
- 2Define middle of funnel content with visual example
- 3Define bottom of funnel content with visual example
- 4Ask viewers to audit their own content strategy
- 5Connect content strategy to brand deal acquisition
Product placement
The creator promotes her own educational content/services via her bio link.
Original caption
When your content reflects different stages of the marketing funnel, you reduce uncertainty for brands because you’re showing that you understand how content drives business outcomes. Ultimately, every piece of content influences how “risky” or “reliable” you appear as an investment. Demonstrating that you understand the funnel is one way to lower that perceived risk and position yourself as a more strategic partner. #microinfluencer #influencermarketing #contentcreatortips #creatoreducation #ugccontentcreator
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