This is an example of an influencer sponsorship.

@learnwithkubi

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Why it worked

The video provides high-value, educational industry insight by breaking down a real-world example, which builds authority and trust with the creator's target audience.

Summary

The creator explains the mechanics of influencer partnerships, specifically distinguishing between in-feed posts and dark ads. She uses a real-world example to illustrate how brands pay for content and usage rights.

Structure

1Define the partnership example
2Explain in-feed vs dark ads
3Define paid usage and licensing
4Call to action

Product placement

The creator uses a video of an influencer promoting a OneSize setting spray to explain the concept of paid usage and dark ads.

Call to action

If you're looking to learn more about how brand deals work, make sure you hit that follow button and reach out to me if you have any questions.

On-screen text

Original caption

Unpacking an influencer partnership example. This video covers dark ads, in-feed posts, licensing, and whitelisting. #microcontentcreator #influencermarketing #greenscreenvideo

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Unpacking an influencer partnership example.

Transcript

This is an example of an influencer sponsorship. They paid her to make that video and now they're running ads on the video. But guess what else they paid her for? They also paid her to post on her page. So if you're wondering what kind of partnership this is, this is an example of an in-feed post, the one that she posted on her page, and a dark ad. A dark ad does not get seen on the creator's profile. It shows up in advertising slots, so that could be in-feed, that could be in your story, that could be in the reels. So because the brand is running dark ads on her content, that is called paid usage. Now the paid usage can often be licensed in 30, 60, 90 day increments. So she gets paid for the content and then she gets paid for the usage and that usage is considered paid licensing. If you're looking to learn more about how brand deals work, make sure you hit that follow button and reach out to me if you have any questions. Peace out.