I'm telling y'all, these content creators have unlocked a whole new playing field.

@learnwithkubi

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Selling · Other Product

Wingstopseen in 3 videos →https://www.wingstop.com ↗

Why it worked

The video provides high-value, actionable industry insight by deconstructing a real-world example, which builds authority and trust with the audience.

Summary

The creator explains how influencers use high-engagement social media posts as proof of concept to secure brand partnerships. She uses a specific example of a Wingstop post to illustrate how content creators leverage audience interaction to pitch to brands.

Structure

1Hook about content creator strategies
2Explanation of the 30-minute content creation process
3Demonstration of using comment screenshots as proof
4Revealing the Wingstop brand partnership example
5Closing statement on the nature of the deal

Product placement

The creator uses a screenshot of a Wingstop social media post as a case study for how to pitch brand partnerships.

Original caption

Brand partnership example.. this is how you show a brand proof before pitching #influencermarketing #microinfluencer #contentcreatortips #creatoreconomy #implicitproductplacement

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On-screen text

Brand partnership example I wasn't even telling content creators unlocked a whole new playing field And if you're not paying attention, you're gonna miss out If you really sit down and think about this, this probably took them what 30 minutes to make 30 minutes And then they just take screenshots of the people who commented under the post Okay, they show that to the brand and that's how they pitch because they have the proof of the content It's a brand partnership

Transcript

I'm telling y'all, these content creators have unlocked a whole new playing field. And if you're not paying attention, you're going to miss out. If you really sit down and think about this, this probably took them what, 30 minutes to make? 30 minutes? And then they just take screenshots of the people who commented under the post. Okay, they show that to the brand, and that's how they pitch, because they have the proof of the content. It's a brand partnership.