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The Google Business Profile Gemini integration is crushing. We got early access, and it can already do some genuinely useful stuff. You can use it to: - Update your Google Business Profile via the chat - Analyze your reviews and identify trends - Get category suggestions - Get service suggestions - Create Google Posts based on your reviews or services - And so much more! For a savvy small business owner who is trying to stay on top of their local SEO, this is a pretty solid stand-in for a local SEO consultant. It is not going to replace a good local SEO strategy, but for the day-to-day stuff? It can save you time, surface ideas, and help you keep your Profile optimized. Claire and I did a deep dive on this on today's podcast episode, plus: - The Review Gap: Finding Client Opportunities In Competitor Feedback (Celeste Gonzalez) - GBP Help pages have been revised (Hiroko Imai) - Google is bringing back GBP Messaging - with an AI chatbot for your business Find the full episode on YouTube, Apple Podcasts, and Spotify! That's crazy. Just search this if you want to learn more, Google Business Profile + Gemini integration.