@build_in_public — 85x breakout

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What is something in SEO nobody knows to do?

@build_in_public

140.8K followers · usually 5.6K views a post

Views

463.6K

Likes

23.9K

Comments

102

7.8K

Promoted product

Google Preferred Sources

Why it worked

The video provides a valuable, actionable SEO tip that is presented as a "secret" or "undiscovered" feature, tapping into the desire for competitive advantage. The creator's clear explanation and demonstration of ease of implementation make it highly shareable.

Summary

The video explains how to add a "preferred sources badge" to a website, a new feature from Google that can improve visibility in AI Overviews, AI Mode, Top Stories, and Google Discover. The creator highlights that this is an easy-to-implement SEO tactic that can function as a global ranking signal.

Structure

1Introduce the SEO question
2Reveal the "preferred sources badge" solution
3Explain the benefits and visibility
4Show how to implement using AI and documentation
5Mention the ease of implementation and customization
6Explain the ranking signal impact

Product placement

Google: ACTS - provides a new feature for websites called "preferred sources badge" that helps websites appear more in AI Overviews, AI Mode, Top Stories, and Google Discover. This feature functions as a global ranking signal. Removing it would change what happens in the video. Google Search Central: APPEARS - a documentation source for preferred sources. Removing it would not change what happens in the video. Search Engine Journal: APPEARS - a publication that reported on Google's Preferred Sources. Removing it would not change what happens in the video.

Original caption

Add a preferred sources badge to your website. This makes it so people can literally have you appear more in AI Overviews, AI Mode, Top Stories, and Google Discover. It is a new feature from Google that everybody is sleeping on. It's super, super easy to add to a website. You can take the documentation: Google Search Central - Help your readers find your site through preferred sources in Google Search Paste the documentation into your favorite AI. It's gonna tell you exactly what to do. I did this in five minutes. It is so easy and you can customize the look of these buttons. And if enough people click this button, it functions as a global ranking signal - your site does better for everybody. #searchengineoptimization #seo #generativeengineoptimization #answerengineoptimization