Why it worked
The video uses a relatable "expectation vs. reality" format to address a common skincare concern, making it highly shareable. The quick cuts and visual demonstration of mistakes resonate with viewers experiencing similar issues.
Summary
The video demonstrates common mistakes people make when using cleansing milk, contrasting the incorrect methods with the implied correct ones. It highlights issues like using too little product, not starting with dry hands, and scrubbing too hard, suggesting these lead to breakouts.
Structure
- 1Incorrectly using cleansing milk (too little product)
- 2Incorrectly using cleansing milk (not starting with dry hands)
- 3Incorrectly using cleansing milk (scrubbing too hard)
- 4Incorrectly rinsing cleansing milk
- 5Instructing to read caption for correct method
On-screen text
why cleansing milk isn't working for you
: "don't waste too much amount"
me:
"wet your hands first"
me:
"scrub until it's squeaky clean"
me:
"rinse it like face wash"
me:
read caption