THIS IS JUST

@yourfavoriteguy

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SoundTikTok sound · original sound - yourfavoriteguy

Promoted product

Crumbl cookie

Crumbl offers 6 classic cookies plus 4 new rotating flavors weekly. Fresh-baked cookies for delivery, pickup, or carryout. Dirty sodas at select locations.

2 videos2 creators

Why it worked

The video taps into a highly charged and current geopolitical issue, framing a consumer product's naming convention as a political statement. By linking a popular brand (Crumbl Cookie) to a controversial topic, it generates strong emotional reactions and encourages sharing among those who agree with the creator's stance.

Summary

The video criticizes Crumbl Cookie for releasing a drink named "Gaza," arguing that this action overshadows important news and information about the conflict in Gaza. The creator suggests that Crumbl's decision to name the drink "Gaza" and its subsequent actions demonstrate a lack of care for Palestinian lives and a prioritization of profit over ethical considerations.

Structure

1Introduction of the problem: difficulty finding information about Gaza due to unrelated search results.
2Demonstration of the issue: searching for 'Gaza' on TikTok yields unrelated results like 'Gaza Crumbl Cookie'.

Original caption

@Crumbl is in hot water for selling a new bloodred drink called “Gaza”. Their mistake has taken over search results for Gaza on the TikTok platform, making it even harder to find accurate news from the occupied people of Palestine. #crumbl #crumblcookie #gaza #dirtysoda #spiritually

More from @yourfavoriteguy

Product placement

Crumbl (cookie company): ACTS - its app is used to search for and display a drink, and the company is criticized for its actions. Removing it would change the video's topic. Al Jazeera (news organization): APPEARS - a news article from Al Jazeera is shown on screen. Removing it would not change what happens in the video. Sprite (soft drink): APPEARS - a Sprite logo is visible on the drink cup and in the app interface. Removing it would not change what happens in the video. Minute Maid (juice brand): APPEARS - Minute Maid is listed as an ingredient in the drink. Removing it would not change what happens in the video. IDF (Israel Defense Forces): MENTIONED - referred to in the context of alleged actions. Removing it would not change what happens in the video.

Call to action

repost, copy link and follow me. support my work in my bio.

On-screen text

THIS IS JUST IF YOU WERE RIGHT NOW THE WORD GAZA, TO FIND FOOTAGE THAT ISRAEL IS DOING A GENOCIDE TO. YOU WOULD STRUGGLE EVIDENCE THAT 80% HAS BEEN ETHNICALLY CLEANSED BY THE IDF. INSTEAD, YOU'D SEE OF SEARCH TERMS. GAZA CRUMBL COOKIE. IS THAT? IT'S THIS! TRYING CRUMBL'S NEW GAZA DRINK A NEW DRINK BY CRUMBL COOKIE? AND IT'S- IT'S BLOODRED. BUT WAIT, MAYBE OF GAZA. NO. OKAY. HAS CRUMBL COOKIE ISRAEL OR PALESTINE? SO WE KNOW WHAT SIDE THEY'RE ON. THIS IS WHY COOKIE IS SPIRITUALLY ISRAELI. I DON'T KNOW IF THE COMPANY MADE THIS DRINK OR SOMEONE ELSE THEIR APP, FEATURED PROMINENTLY. TOP 100 DRINKS ON THE CRUMBL COOKIE APP. AND NOW IT'S TAKING UP HALF ON TIKTOK WHEN YOU LOOK UP GAZA, THAT MUCH HARDER FOR PEOPLE IN TOUCH WITH THEIR HUMANITY TO DATE ABOUT GAZA, TO GET INFORMATION ABOUT ISRAEL'S GENOCIDE AGAINST PALESTINIANS. A NARRATIVE THAT HAS BEEN BLOCKED OUT OF MAINSTREAM MEDIA IN THE WEST, CENSORED ALL ACROSS THESE PLATFORMS ALREADY. NOW, I'VE HEARD SINCE DELETED THE DRINK COMBINATION OFF THEIR APP AFTER THE BACKLASH, THIS JUST EXPOSES THEMSELVES CRUMBL COOKIE SUPPORTS GENOCIDE. THEY DON'T CARE ENOUGH ABOUT PALESTINE MORAL STAND PUBLICLY AGAINST ISRAEL** A CONTROVERSY SURROUNDING A DRINK ON THEIR APP. BUT THEY CARE ABOUT YOUR MONEY. THEY CARE ABOUT THE MAJORITY OF AMERICANS WHO SUPPORT PALESTINE THEY DON'T WANNA LOSE OUR MONEY TOO MUCH. ENOUGH ABOUT PALESTINIAN LIVES, DON'T VALUE THEM ENOUGH TO MAKE AN ACTUAL STATEMENT. WE WOULD NEVER SUPPORT ISRAEL, WE WOULD NEVER MAKE LIGHT OF THE PALESTINIAN GENOCIDE. BUT THEY DON'T WE KNOW EXACTLY WHERE CRUMBL COOKIE STANDS. CRUMBL COOKIE IS THEY ARE SPIRITUALLY ISRAELI. GUY CHRISTENSEN. IF YOU CARE OR YOU THINK MORE PEOPLE SHOULD HEAR IT THEN PLEASE REPOST, SUPPORT MY WORK

Transcript

This is just if you were right now the word Gaza, to find footage that Israel is doing a genocide to. You would struggle evidence that 80% has been ethnically cleansed by the IDF. Instead, you'd see of search terms. Gaza Crumbl Cookie. Is that? It's this! Trying Crumbl's new Gaza drink a new drink by Crumbl Cookie? And it's- It's bloodred. But wait, maybe of Gaza. No. Okay. Has Crumbl Cookie Israel or Palestine? So we know what side they're on. This is why Cookie is spiritually Israeli. I don't know if the company made this drink or someone else their app, featured prominently. Top 100 drinks on the Crumbl Cookie app. And now it's taking up half on TikTok when you look up Gaza, that much harder for people in touch with their humanity to date about Gaza, to get information about Israel's genocide against Palestinians. A narrative that has been blocked out of mainstream media in the West, censored all across these platforms already. Now, I've heard since deleted the drink combination off their app after the backlash, this just exposes themselves Crumbl Cookie supports genocide. They don't care enough about Palestine moral stand publicly against Israel** A controversy surrounding A drink on their app. But they care about your money. They care about the majority of Americans who support Palestine they don't wanna lose our money too much. Enough about Palestinian lives, don't value them enough to make an actual statement. We would never support Israel, we would never make light of the Palestinian genocide. But they don't We know exactly where Crumbl Cookie stands. Crumbl Cookie is they are spiritually Israeli. Guy Christensen. If you care or you think more people should hear it then please repost, support my work