@buffiethebody — 5x breakout

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I'm changing from a mulching blade to a high lift blade #iykyk

@buffiethebody

31.7K followers · usually 5.4K views a post

Views

45.5K

Likes

524

Comments

Why it worked

The video likely performed well due to its relatable content for homeowners who maintain their own equipment. The creator's personal connection to their older mower, "Lil Red," and the use of relevant hashtags like #highliftblade and #craftsman would have increased its discoverability within that niche.

Summary

The video shows a person flipping over a Craftsman lawn mower and using a ratchet to remove the blade. They then remove the old blade and prepare to install a new one. The on-screen text explains that the creator is switching from a mulching blade to a high-lift blade.

Structure

1Flip mower
2Remove blade
3Swap blade
4Prepare for new blade

Product placement

Craftsman (lawn mower): ACTS - it is the object being maintained and its parts are being swapped. Removing it would change what happens in the video. high lift blade: ACTS - it is a part being swapped onto the lawn mower. Removing it would change what happens in the video. mulching blade: ACTS - it is a part being swapped off the lawn mower. Removing it would change what happens in the video.

On-screen text

I'm changing from a mulching blade to a high lift blade #iykyk And just because I got a new lawn mower this week doesn't mean I'm about to neglect my lil' homie. ❤️ Lil Red (Craftsman) has been 10 toes down for over 6 years! Even though I haven't always kept up with the maintenance the way I should have, this mower has never given me a single problem. Real ones don't get forgotten. 🫡🌱 #highliftblade #craftsman