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How to break into product marketing management 💼 After 4 years as a PMM at a major tech company, here are the most practical entry paths: The 4 main ways in: 1. Early-career rotational programs: ideal if you have 0-4 years of relevant experience 2. Internal transfers: easiest if you're already at a company in adjacent roles (go-to-market, sales) 3. Side door entry: move to sales or general marketing first if you're coming from outside tech, then transfer internally 4. Contractor/extended workforce roles: staffing agencies often have PMM positions at big tech companies; many contractors successfully convert to full-time Underrated tip: Build something yourself: content, a product, a side project. Anything that proves you can take something to market and create demand. That's the core skill, and it shows what you can do in PMM #product #Tech #career #jobsearch #marketing