BIG LIFE UPDATE

@lillianzhang_

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SoundTikTok sound · MINI VLOG.

Promoted product

Hotels.comhotels.com

Bot or Not?

2 videos2 creators

Why it worked

The video uses a 'life update' clickbait hook to draw viewers in, then pivots to a relatable 'day in the life' work vlog that feels authentic rather than like a traditional advertisement.

Summary

A product marketing manager shares a vlog about her business trip to New York City. She highlights the convenience of using Hotels.com for booking work travel and explains the benefits of their 'Save Your Way' rewards feature.

Structure

1Teasing a big life update
2Revealing it is actually a business trip
3Showing the hotel room and the booking process
4Explaining the Save Your Way rewards feature

Original caption

#HotelsDotComAmbassador Is this surprising?? 🤭🗽 You can find hotels like these and many more on @Hotels.com, for both work and personal trips! They have this cool feature called Save Your Way where you can choose to use member savings now OR turn it into future travel rewards (but check your company travel policy first)! If you’re booking work trips you can save up for your dream vacation with the rewards 👀🏖️ Get access to Save Your Way immediately after making a free account on Hotels.com~ #worktrip #travel #businesstrip #traveltips

More from @lillianzhang_

Product placement

Hotels.com is mentioned as the booking platform for her hotel and the source of the 'Save Your Way' rewards feature.

Call to action

check out Hotels.com to book your next trip

On-screen text

BIG LIFE UPDATE this is unreal but I'm moving from SF to New York City I'm actually just going there for a business trip product marketing manager in tech but I wonder what it'd be like to live a bicoastal life I took a red eye this time which I will not be doing again and after a full day of working in the office I checked into my hotel which is also on Hotels.com and for anyone who books their own work travel they have this feature called Save Your Way where you can choose to use your member savings now OR turn it into future travel rewards but check your company travel policy first I recently switched teams at my company working in product marketing and this is my second work trip within my first two months on this new team I've traveled to a good deal of conferences for work to see the products that I work on be displayed for customers to see which is pretty cool I can't believe it's been four years since I've been working and it honestly feels like I graduated yesterday work trips are usually so jam packed but I made sure to check out some iconic spots and to meet up with some friends who live here I can't wait to be back and check out Hotels.com to book your next trip

Transcript

This is unreal but I'm moving from SF to New York City. I'm actually just going there for a business trip, product marketing manager in tech, but I wonder what it'd be like to live a bicoastal life. I took a red eye this time which I will not be doing again and after a full day of working in the office I checked into my hotel which is also on Hotels.com. And for anyone who books their own work travel they have this feature called Save Your Way where you can choose to use your member savings now OR turn it into future travel rewards, but check your company travel policy first. I recently switched teams at my company working in product marketing and this is my second work trip within my first two months on this new team. I've traveled to a good deal of conferences for work to see the products that I work on be displayed for customers to see which is pretty cool. I can't believe it's been four years since I've been working and it honestly feels like I graduated yesterday. Work trips are usually so jam packed but I made sure to check out some iconic spots and to meet up with some friends who live here. I can't wait to be back and check out Hotels.com to book your next trip.