Most people will NEVER UNDERSTAND

@haydengarlock

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SoundTikTok sound · original sound - haydengarlock

Why it worked

The video uses high-contrast, relatable pain points that resonate with the target audience of small business owners, creating a sense of community and validation.

Summary

The creator discusses the emotional and financial volatility of running a small business, specifically the cycle of feast and famine. He validates the experience for other entrepreneurs who struggle with inconsistent income.

Structure

1Identify the struggle of business owners
2Define the feast or famine cycle
3Validate the viewer's experience

On-screen text

Most people will NEVER UNDERSTAND PART TIME Rich PART TIME Poor It is FEAST or FAMINE It changes SO FAST That's just HOW IT IS If you relate You found your page

Transcript

Most people who have never ran a business will never understand that if you are a business owner, you have to be really comfortable being part-time rich and part-time dirt poor, and you have to be really good at playing both of those roles. It is the definition of feast or famine. One week you are looking at buying a bunch of new trucks, and then the very next week you are skipping meals. That is just how it goes. You are not doing anything wrong. If that is you, you found your page.