Must be nice

@theryankeip

5.6K followers · usually 884 views a post

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SoundTikTok sound · Day N Nite - Instrumental

Why it worked

The video resonates with viewers by acknowledging the common perception of success while revealing the often-unseen struggles and hard work involved. This relatable narrative of overcoming adversity and the motivational message of perseverance likely drove engagement.

Summary

The creator shares a motivational message about overcoming significant business and personal struggles. He contrasts the perception of his current success with the difficult journey he undertook, emphasizing the importance of perseverance.

Structure

1Perception of success
2The hidden struggles
3The long road to recovery
4The message of perseverance
5Encouragement to keep going

On-screen text

Must be nice

Transcript

People look at my life and they say, "Must be nice." Must be nice, dude. And I just kind of chuckle because they didn't see the hard parts. The failed businesses, the near bankruptcies, the getting bailed out by friends or family, being absolutely down and out, drained, exhausted. The 17, 18 hour days to to rebuild, not only rebuild financially, but rebuild myself as a person. And that's why I'm on here. That's why I'm sharing these messages because it wasn't easy. People see it now and they think, "Must be nice." But I'm not out of the woods yet. None of us are. But the message is, keep going. I didn't quit. And I hope you don't either.