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19.0Talking HeadOther hookEducation
Hook
what i'm wearing
@colesvnford
29.8K followers · usually 35.1K views a post
Views
659.1K
Likes
6.1K
Comments
25
Shares
174
View velocity
+25.9K views over 4.1d · ~6.3K/day · 4 observations
Why it worked
The video effectively uses a "what I'm wearing" format, which is highly popular on platforms like TikTok, to showcase multiple outfits. The clear on-screen text labeling each item and the partnership with a well-known brand like UNIQLO likely contributed to its engagement.
Summary
The creator showcases several fall outfits featuring UNIQLO clothing. The video transitions through different combinations of hoodies, sweatpants, shirts, and jackets, highlighting the versatility of UNIQLO pieces for the season.
Structure
- 1Introduction with text overlay "what i'm wearing"
- 2Showcasing different UNIQLO outfits for fall
- 3Demonstrating various combinations of tops and bottoms
- 4
Original caption
What I’m wearing this fall semester from @UNIQLO USA to keep me focused and elevated throughout the day 🍂#uniqlopartner #uniqlo #OOTD #fashion #college
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