AD

@colesvnford

29.8K followers · usually 35.1K views a post

Views

1.8M

Likes

1.6K

Comments

4

Shares

9

SoundTikTok sound · Piano Dreams

Promoted product

The North Face Borealis

Why it worked

The video effectively demonstrates the product's versatility by showing it being used in two distinct scenarios: outdoor adventure and academic work. This relatable content, combined with a subtle product integration and a clear 'paid partnership' disclosure, likely resonated with viewers looking for practical and adaptable gear.

Summary

The creator shares how they balance their outdoor adventures with their academic responsibilities, highlighting how their North Face Borealis backpack seamlessly fits into both aspects of their life. The video showcases the backpack's versatility for hiking and carrying essentials for studying.

Structure

1Hiking in nature
2Returning home and preparing for school
3Unpacking and using the backpack for work
4Reflecting on balance and the backpack's role

Product placement

The North Face Borealis: This is a backpack that the creator uses for both hiking and for carrying their laptop to work on assignments. The creator states that it fits naturally into both parts of their routine. This is an ACTS placement, as the product's utility is demonstrated and discussed. Removing it would change what happens in the video.

Original caption

A little time outside, then it's back to getting ready for the semester ahead. The Borealis from @thenorthface makes the transition effortless and makes heading back to campus that much easier! 📚 #AD #TheNorthFace #BackToSchool #College #StudyTok

More from @colesvnford

On-screen text

AD One of the things I enjoy most about being home is that no two parts of my day have to look the same. Some mornings start on the trail, where I can slow down for a while, take in the scenery, and enjoy being away from the constant pace of school. And just a few hours later, I'm back home with a completely different focus. I unpack my backpack, open my laptop, and spend the afternoon working through assignments and preparing for the semester ahead. That's why I like the North Face Borealis. Whether I'm heading into the mountains or settling in at my desk, it fits naturally into both parts of my routine without ever feeling out of place. For me, being back on campus isn't just about spending more time in the classroom. It's about finding a balance between the places that help me recharge and the places that help me grow. And having one backpack that's ready for both.

Transcript

One of the things I enjoy most about being home is that no two parts of my day have to look the same. Some mornings start on the trail, where I can slow down for a while, take in the scenery, and enjoy being away from the constant pace of school. And just a few hours later, I'm back home with a completely different focus. I unpack my backpack, open my laptop, and spend the afternoon working through assignments and preparing for the semester ahead. That's why I like the North Face Borealis. Whether I'm heading into the mountains or settling in at my desk, it fits naturally into both parts of my routine without ever feeling out of place. For me, being back on campus isn't just about spending more time in the classroom. It's about finding a balance between the places that help me recharge and the places that help me grow. And having one backpack that's ready for both.