what $1,995 gets you in San Francisco

@theapartmentplugsf

118.3K followers · usually 5.6K views a post

Views

41.1K

Likes

2.2K

Comments

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190

SoundTikTok sound · original sound - t_h_e_l_y_r_i_c_s

Promoted product

The Apartment Plug

Download TAP - The Apartment Plug by The Apartment Plug, Inc on the App Store. See screenshots, ratings and reviews, user tips, and more apps like TAP - The…

11 videos

Why it worked

The video taps into the common interest in affordable housing in expensive cities by showcasing a seemingly low-cost option. The direct call to action to download a specific app provides a clear next step for interested viewers.

Summary

The video showcases a studio apartment in San Francisco that costs $1,995 per month. It then prompts viewers to download 'The Apartment Plug' app to find similar apartments.

Structure

1Exterior view of San Francisco street
2Interior of studio apartment
3Closet space
4Bathroom
5

Original caption

This San Francisco studio apartment is listed on @TAP (The Apartment Plug) ✨💛⭐️ Download to book! #studio #newapartment

More from @theapartmentplugsf

Product placement

The Apartment Plug (app): helps renters find apartments. It is acted upon when the creator directs viewers to download it. Removing it would change the video's call to action.