$3,500 San Francisco

@theapartmentplugsf

118.3K followers · usually 5.8K views a post

Views

79.2K

Likes

5.7K

Comments

47

Shares

375

Why it worked

The video likely resonated with viewers due to its relatable content about apartment living, DIY projects, and personal touches that make a space feel like home. The creator's engaging personality and the aesthetic appeal of the apartment likely contributed to its shareability.

Summary

The creator gives a tour of her San Francisco apartment, highlighting various DIY projects and personal touches. She showcases her stenciled wallpaper, a bedding hack, a DIY lamp, and a gallery wall of photos. She also details a DIY banquette in the dining area and custom kitchen tile, along with her collection of copper items inherited from her grandmother.

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Transcript, structure and on-screen text

6 beats, a 388-word transcript and 116 lines of on-screen text — the parts you need to write your own version.

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Original caption

Sharing spaces with @Hannah & Ginger 🐱✨ Her apartment is just as colorful as her cat, filled with DIY’s, photos of loved ones, & a gallery wall that tells the story of her life 💛