Let's learn the Shaper's Running Man.

@cchamp5

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SoundTikTok sound · original sound - psicossocial07

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Why it worked

The video provides high-value, actionable instructional content that solves a specific problem for the viewer, while the product placement feels natural and authentic to the creator's activity.

Summary

The creator provides a quick, step-by-step tutorial on how to perform the Shaper's Running Man shuffle dance move. Throughout the video, she wears a pair of Skechers sneakers, which are clearly visible during the dance demonstration.

Structure

1Introduction to the dance move
2Demonstration of the right leg hop and heel placement
3Demonstration of the left leg hop and heel placement

Original caption

Tutorial Tuesday! This is the simple way I learned the shaper’s running man, which is one of the foundational steps of shuffle dancing. I’ll also do a mini drill for you next week. Happy shuffling! 🌻 #shuffletutorial #shapersrunningman #beginnershuffle #learntoshuffle #shuffledance

More from @cchamp5

Product placement

The creator is wearing Skechers sneakers throughout the video, which are prominently featured during the dance steps.

On-screen text

How I learned the Shaper's Running Man (beginner shuffle dance)

Transcript

Let's learn the Shaper's Running Man. What you're going to do is two little hops. You're going to hop and bring up your right leg. Hop. And you're going to hop again and put your heel of your right leg on the ground. Hop. Now on the left side. Hop and bring the left leg up. And you're going to hop again and put the heel down. So it looks like this. Hop, heel down. Hop, heel down. Hop, heel down. Hop, heel down.