Product placement
Tree Hut (body care products, ACTS - used by creator, visible result is creator's excitement and display of products, removing it would change what happens in the video); Lisa Frank (brand associated with collection, merely APPEARS - part of a collection name, removing it would change the collection name but not the core product); Target (retailer, merely APPEARS - where products are available, removing it would change where products are available but not the core product); Ulta Beauty (retailer, merely APPEARS - where products are available, removing it would change where products are available but not the core product)