Bumpit headband!

@kellystrackofficial

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SoundTikTok sound · original sound - kellystrackofficial

Promoted product

Bumpit headband

The bumpit volume hair clip is an innovative tool that allows you to effortlessly add volume to your hair, making it look fuller and more stylish.

2 videos

Why it worked

The creator taps into nostalgia by referencing a popular past hair accessory ("Bumpits") and then introduces a modern iteration. The relatable struggle of trying a new hair product and the creator's honest, slightly humorous reaction to the less-than-perfect result likely resonated with viewers.

Summary

The creator demonstrates a volumizing headband, comparing it to the older "Bumpit" hair accessory. She attempts to style her hair with it, but struggles to achieve a desirable look, ultimately expressing dissatisfaction with the product.

Structure

1Introduction of the "Bumpit headband"
2Recalling the original "Bumpit" for hair volume
3Attempting to put on the headband
4

Original caption

Bumpit headband! Who remembers bumpits for hair volume? This is basically the volumizing headband version of the bump it and supposed to give your hair volume and lift at the root #hair #hairtok #beautytips #hairvolume #volumehair

More from @kellystrackofficial

Product placement

Bumpit headband (a hair accessory that provides volume and lift at the roots)

On-screen text

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Transcript

Bumpit headband! Who remembers bumpits for hair volume? This is basically the volumizing headband version of the bump it and supposed to give your hair volume and lift at the root. I don't know if this is gonna work. It's probably gonna look crazy, but let's try it out together. All right, so I'm just gonna slide this on like any old headband. And so far, we look crazy. What you're supposed to do is pull your hair out in between the black band and the tan band, and that's where we're gonna get the volume. And you put your hair up over it. So far, it's just making my hair a mess. But I'm just gonna keep pulling my hair back and hoping. You're gonna need a lot of hair to cover up this band. Or your hair's just gonna like fall and you're gonna see it, you know? So like, if I secured my hair over it, then we definitely got some lift. But then you solve this headband in the front? Like, I feel like it doesn't look right. I don't know if this is my favorite thing. I'm gonna say no to the Bumpit headband.