Stop going like this with your dry shampoo.

@kellystrackofficial

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Promoted product

Amika Perk Up Dry Shampoo

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

Why it worked

The video provides a practical beauty hack that solves a common problem for users of dry shampoo. By demonstrating a clear 'how-to' with a visually appealing product and a satisfying result, it offers immediate value and encourages engagement.

Summary

The creator demonstrates the correct way to use dry shampoo, specifically the Amika x Ellis Brooklyn Perk Up Dry Shampoo in Guava Granita scent. She explains that spraying it directly onto the roots and letting it sit for 30 seconds before working it in provides volume and freshness without a white cast.

Structure

1Introduce the problem with current dry shampoo usage
2Introduce the Amika x Ellis Brooklyn Perk Up Dry Shampoo
3Explain the scent and benefits (volume, no white cast)

Original caption

Dry shampoo hack! I'm using the @amika x Ellis Brooklyn Perk Up Guava Granita Dry Shampoo! You can get it at @sephora & loveamika.com #amikapartner #beauty #hair #beautyhacks #dryshampoo

More from @kellystrackofficial

Product placement

Amika Perk Up Dry Shampoo (Guava Granita scent) - ACTS - This is a hair product that the creator demonstrates how to use to refresh hair and add volume. Removing it would change the video's purpose. It is the subject of the video. Ellis Brooklyn - APPEARS - This is a brand that collaborated with Amika on this product. Removing it would not change what happens in the video.

Call to action

shop now at sephora + loveamika.com

On-screen text

shop now at sephora + loveamika.com

Transcript

Stop going like this with your dry shampoo. All that's doing is wasting your product. Let me show you how they're actually meant to be used. First, you want to start with a quality dry shampoo. I love the Amika x Ellis Brooklyn Perk Up Dry Shampoo. It's the Guava Granita scent. It smells insanely good. Not only is this going to freshen your hair, but it will actually make it smell amazing. It has no of guava, banana, and vanilla. And it also gives a lot of volume, which I love. It's limited edition, so if you want it, I would run. You can get it at Sephora & loveamika.com. Back. I normally like to wait about 30 seconds after I've sprayed it. Then you can go in and work it in with your fingers after 30 seconds. And you'll see with this one, it gives little to no white cast at all. Because my roots are pretty dark, and you cannot even see it. And it also gives a lot of volume, which I love. It's limited edition, so if you want it, I would run. You can get it at Sephora + loveamika.com.