do NOT become the niche 😭

do NOT become the niche. do not start creating content by trying to be the niche. and I know everybody says you're the niche. But honestly, if you want to get people a reason to listen to you, you need to help them get from a point A to a point B. Tell them something, teach them something, make educational content. Make content talking about how you survived something, how you went from a point A to a point B. There's so many just random people out here who want to tell their story, who want people to love them for who they are. That people on social media, they just don't have the juice for it. They can't remember who you are or why they should care. So what we have to do is we have to meet them where they're at in their pain. If somebody is in pain and you help them, now you're important. And then they'll be a little bit more receptive to what you have to say, what you have to share. But if you just go for, hey, this is who I am, I want you to love me for who I am, right out the gate without consideration for your audience or what they might be dealing with at the moment, then you might find it really, really hard. So my best advice for anyone trying to build a page on social media. Start with educational content. Tell us what you know. Tell us something that we didn't know before. Make it agnostic to your personality, agnostic to who you are. And as you begin to get posts out there that resonate with people, that give people a reason to support you because of what you're doing for them, then tie a little bit more of who you are, why you're doing what you're doing, and so on and so forth.